Independent Google Ads Consulting

Is Google Ads the right fit for your business? Let’s find out – fact-based, honest, and tailored to your needs.
Our Google Ads consulting is for companies that want clarity: about potential, costs, opportunities – and whether Google Ads is even suitable for their business model. As an independent agency, we don’t offer blanket recommendations. Instead, we provide sound assessments based on your goals and data.

What Our Google Ads Consulting Includes

Before investing any budget in Google Ads, one thing should be clear: Is this channel even worth it for your business? Our consulting is designed to answer that exact question – independently, thoroughly, and without sales pressure. The initial consultation is free. Only the in-depth work is fee-based. This way, you get an honest evaluation and real added value – with no obligation.

Scope of the Free Consultation

Potential analysis for your business model
We assess whether Google Ads fits your target group, offer, and business goals.
Calculation of click costs and ad budgets
Based on real data from the Google Keyword Planner, we show realistic CPCs and budget expectations.
Keyword research with practical examples
We identify initial relevant keywords for your offer and illustrate how users search for your services.
Strategic framework for campaign launch
We outline an initial rough strategy for potential campaigns.
Success assessment
What are the chances of success?

Additional Paid Consulting Modules

Risk assessment & mitigation
What are the hurdles? We pinpoint critical issues and show how to overcome them.
Competitor analysis on Google
We show which competitors are running ads, how strong the competition is, and where differentiation is possible.
Website check from a campaign perspective
We evaluate whether your website is technically, structurally, and content-wise prepared for paid traffic – and identify potential conversion blockers.
Tracking and conversion strategy
Together we define meaningful conversion goals, suggest tracking solutions, and develop a compliant tracking plan.
Campaign structure proposal
We draft a campaign structure with ad groups, keyword clusters, targeting options, and suitable ad formats.
Preliminary roadmap
What needs to be done and when? We provide a clear timeline and action plan to ensure a smooth launch.

Optional Add-On

Comparison: Google Ads vs. SEO
If desired, we’ll show which strategy – paid ads or organic growth – better suits your goals.

Who This Consulting Is For

Companies considering Google Ads
You’re thinking about starting with Google Ads but want to know first if it’s worth the investment?
Marketers under budget pressure
You need to use your budget effectively and want a clear, unbiased evaluation of Google Ads’ impact and efficiency.
Businesses with poor past experiences
You’ve invested money but seen little to no results? We analyze why – and whether Google Ads was even the problem.

“I’ve been working with Google Ads since 2008 – in startups, corporations, and as an agency owner. What I’ve learned: Not every business benefits from Google Ads. But those who use it properly can grow strategically. Our consulting shows whether this path makes sense for you.”

Christian Wagner, Google Ads Expert & Agency Owner

Why Work With Our Vienna-Based Agency?

Independence
We don’t sell pre-packaged campaigns. Our consulting is neutral and focused solely on achieving the best possible outcome for your business. That’s why we consciously choose not to be a certified Google Partner.
Years of Google Ads experience
We’ve managed Google Ads accounts since 2008 – with deep knowledge of the platform, user behavior, and economic contexts.
No lock-in contracts, no sales tricks
Our consulting isn’t a sales pitch – it’s a service. No hidden agendas.
Holistic perspective
We look beyond the campaign – at your product, website, and market. Because without the big picture, every click is meaningless.
Our agency size is your advantage
You speak with experts, not rotating project managers. No hierarchy, no overhead – just honest, expert feedback.

How Our Google Ads Consulting Works

Briefing & Initial Call
You send us a short briefing outlining your situation. Then we’ll have a short phone or video call to clarify your goals and define the scope.
Data Analysis & Research
We analyze your website, industry, keywords, and – if applicable – existing campaigns.
Assessment & Recommendations
You receive a compact document with clear findings, data, and actionable recommendations.
Follow-Up Meeting
We review the results together and answer any open questions.

FAQs About Our Google Ads Consulting

Our forecasts are based on up-to-date data from the Google Keyword Planner, historical benchmarks from similar accounts, and seasonal trends. We factor in competition levels, geographic targeting, and expected quality scores (ad and landing page relevance).
We don’t provide single-point predictions but ranges: a realistic minimum, median, and maximum for CPCs and monthly budgets. This shows how sensitive results are to bid changes. Naturally, market conditions may change – e.g. due to new competitors or sudden demand spikes. That’s why we see our forecast as a decision-making aid, not a promise. In most cases, actual values fall within the predicted range.
The clearer your briefing, the more precise our analysis. Especially helpful are answers to:
- What’s the primary goal of the Google Ads campaign (e.g. leads, sales, brand awareness)?
- Which products or services are to be promoted?
- Which pages or landing pages should be advertised?
- Where geographically do you want to advertise?
- Who is your target audience? Who is not?
- Have you run Google Ads before? If so, what was your experience and who managed it (in-house, external agency, etc.)?
- What’s your acceptable cost per acquisition?
- Who are your key competitors?
The free phase is meant to create transparency: you should see whether Google Ads aligns with your goals – without financial risk.
The in-depth modules involve tailored research, data modeling, and strategic planning. That requires significantly more time and creates economic value, which needs fair compensation. This model also ensures our advice remains independent from campaign budgets and stays objective.