Our forecasts are based on up-to-date data from the Google Keyword Planner, historical benchmarks from similar accounts, and seasonal trends. We factor in competition levels, geographic targeting, and expected quality scores (ad and landing page relevance).

We don’t provide single-point predictions but ranges: a realistic minimum, median, and maximum for CPCs and monthly budgets. This shows how sensitive results are to bid changes. Naturally, market conditions may change – e.g. due to new competitors or sudden demand spikes. That’s why we see our forecast as a decision-making aid, not a promise. In most cases, actual values fall within the predicted range.

The clearer your briefing, the more precise our analysis. Especially helpful are answers to:

• What’s the primary goal of the Google Ads campaign (e.g. leads, sales, brand awareness)?
• Which products or services are to be promoted?
• Which pages or landing pages should be advertised?
• Where geographically do you want to advertise?
• Who is your target audience? Who is not?
• Have you run Google Ads before? If so, what was your experience and who managed it (in-house, external agency, etc.)?
• What’s your acceptable cost per acquisition?
• Who are your key competitors?

Yes. Initial meetings, workshops, and presentations are conducted via video call by default. On-site appointments are currently only available in Vienna and surrounding areas.

Absolutely. Our documents are designed to be directly usable by marketing or e-commerce teams. You’ll receive a clearly structured campaign roadmap, keyword clusters, bidding and tracking suggestions, and a priority list.

If your team is experienced with Google Ads, they can run with it independently. If desired, we can also support them through coaching.

We can usually schedule the initial call within 3–5 business days.

The analysis and recommendations take around 10 business days. In complex or international cases, it may take longer. A binding timeline will be shared after the kick-off.

The free phase is meant to create transparency: you should see whether Google Ads aligns with your goals – without financial risk.

The in-depth modules involve tailored research, data modeling, and strategic planning. That requires significantly more time and creates economic value, which needs fair compensation. This model also ensures our advice remains independent from campaign budgets and stays objective.

That depends on the scope and complexity: number of markets, product lines, languages, and depth of analysis.

Just email us at campaigns@searchads.agency for a no-obligation quote.

Not at this time. We focus exclusively on direct clients. Additional agency partnerships would compromise our independence and stretch our resources.

After the consultation, you’ll receive an invoice with a 15-day payment term. We only invoice once the agreed services have been delivered and presented. For larger packages, we can split invoices according to milestones.