Google Ads für Handwerker | SEO für Handwerker

SEO for craftsmen

If you want your craft business to be found in the non-paid search results of Google and Bing, there is no way around search engine optimization of your website. As an SEO agency, we help tradespeople to be found better in the search engines.

Why search engine optimization (SEO)?

  • Search engine optimization (SEO) helps your craft business to be better found by potential customers during relevant search queries, increasing its visibility.
  • A good user experience on the website is also important for SEO. Improving this can lead to visitors engaging with the content for a longer period, and the likelihood of people getting in touch with your craft business increases.
  • Enhanced search engine visibility will increase the number of visits to your website.
  • If your website is well-ranked in unpaid search results and you can generate additional business opportunities through it, you will become less dependent on paid advertising.
  • Search engine optimization involves analyzing a variety of data, allowing you to discover new business potentials that your company can leverage.

SEO can be geared towards these criteria, among others:

  • For local search queries (e.g., Carpenter Liverpool, Roofer Oxford, etc.)
  • For the specific field of your craft business (e.g., Carpenter Kitchen York, BMW Workshop Manchester, etc.)

Why search engine optimization (SEO)?

  1. Goal Definition: First, we will define the goal of search engine optimization together with you. This could, for example, be generating new contracts or increasing the visibility of your business within specific search environments.
  2. Analysis: In the first step, we will conduct a keyword analysis to determine which keywords are relevant for your craft business in order to achieve the goal. At the same time, we will analyze whether you are already being found for these search queries.
  3. Establishment of Measures: Depending on the current status, we will develop concrete recommendations on how to improve the visibility of your website in search results. This often involves revising existing content but may also mean that a website needs to be fundamentally rebuilt.
  4. Implementation: Subsequently, we will carry out the implementation of these measures and/or support your existing web agency or internal employees in doing so.
  5. Monitoring & Adjustment: After implementing the measures, we will monitor the development of rankings. This allows us to see if the measures are having the desired effect and make adjustments if necessary. This is a long-term process, as ranking improvements do not occur immediately but gradually over an extended period. Even after achieving the set goal, we recommend continued monitoring of rankings, as activities by SEO competitors and algorithm changes can lead to loss of positions.

How we can help you as an SEO agency

  • Current Status Analysis: We analyze which search terms your craft business’s website is already found for in search engines and how it is positioned in the search results.
  • Keyword Analysis: In a keyword analysis, we identify keywords and search contexts that are relevant to your craft business and show the search volume and competition around these keywords.
  • SEO Consultation & Strategy Development: Here, it is important for us to get to know and understand your craft business and your goals. Coupled with a current status and keyword analysis, we advise you on how best to achieve these goals and what effort is involved.
  • One-Time Website Analysis & Basic SEO: After an initial SEO strategy has been developed, it is advisable to conduct an initial comprehensive website analysis and optimize the basic SEO parameters at the beginning of our cooperation. This can help address critical weaknesses that have a fundamental negative impact on your rankings.
  • Ongoing SEO Management: Search engine optimization is a long-term, dynamic process because many important parameters change continuously. To gradually improve and secure your rankings, continuous SEO should be performed. As an agency, we monitor rankings, evaluate optimization potentials, and implement appropriate measures.
  • SEO Content Optimization: Content plays a central role in search engine optimization. Our Vienna SEO agency revises existing content to make it more SEO-friendly but also creates entirely new, fresh content for your craft business’s website.
  • Supplementary Google Ads Campaigns: In some cases, a Google Ads campaign is a good alternative or addition to SEO. In such cases, we can set up, manage, and optimize campaigns for your business as a Google Ads agency.
  • Ranking Monitoring: After optimizations have been made to a website, ranking should be monitored to see if the desired results are achieved. Additionally, SEO monitoring is useful to have a general overview of the rankings for important business-related search terms.
  • Competitor Analysis: As an SEO agency, we analyze who your competitors are in unpaid search results and what we can learn from them and use for search engine optimization.
  • Link Building: Not only the website itself but also the links on the internet influence the authority that a search engine attributes to you. As an agency, we can assist you in the gradual process of building links.

SEO costs

  • SEO support from €360 per month
  • SEO analyses from € 1,440

About our
SEO agency in Vienna

How you can reach us

FAQ on the topic of SEO

Can I acquire new contracts as a craft business through SEO?

The goal of search engine optimization (SEO) should always be to be better found for search queries that are relevant to your business. Successful SEO contributes to generating new contracts. However, unlike advertising, SEO does not lead to immediate contracts; its results become visible after some time. Therefore, SEO is not suitable if you need to generate customers in the short term. In such cases, search engine advertising with Google Ads is more effective.

How long does it take to see improvements in positioning?

The speed at which optimization takes effect depends on many factors and cannot be precisely predicted. In most projects, we see significant improvements 2-3 months after implementation. Occasionally, we may see clear ranking gains within a few weeks.

If SEO is implemented on a completely new domain, it may take significantly longer for results to become visible because the domain lacks the necessary seniority due to its young age. Additionally, for websites that have been penalized by search engines, it can take a long time to recover.

When does it make sense to use a Google Ads campaign as a complement/alternative to SEO?

Using a Google Ads campaign as a complement or alternative to SEO makes sense in the following situations:

  • When you need to generate customers quickly: Google Ads can deliver immediate results, whereas SEO takes time to show its effects.
  • For specific, short-term promotions or events: Google Ads allows you to run targeted campaigns for specific promotions or events with a defined timeline.
  • To target highly competitive keywords: In highly competitive niches, achieving top organic rankings through SEO can be challenging, so Google Ads can be a more immediate way to appear at the top of search results.
  • When you want more control over your ad spend: Google Ads allows you to set a specific budget and control your advertising costs more directly.

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