Can I acquire new contracts as a craft business through SEO?
The goal of search engine optimization (SEO) should always be to be better found for search queries that are relevant to your business. Successful SEO contributes to generating new contracts. However, unlike advertising, SEO does not lead to immediate contracts; its results become visible after some time. Therefore, SEO is not suitable if you need to generate customers in the short term. In such cases, search engine advertising with Google Ads is more effective.
How long does it take to see improvements in positioning?
The speed at which optimization takes effect depends on many factors and cannot be precisely predicted. In most projects, we see significant improvements 2-3 months after implementation. Occasionally, we may see clear ranking gains within a few weeks.
If SEO is implemented on a completely new domain, it may take significantly longer for results to become visible because the domain lacks the necessary seniority due to its young age. Additionally, for websites that have been penalized by search engines, it can take a long time to recover.
When does it make sense to use a Google Ads campaign as a complement/alternative to SEO?
Using a Google Ads campaign as a complement or alternative to SEO makes sense in the following situations: