Google Ads for universities and colleges

Would you like to specifically attract new students and successfully fill vacant study places?

More suitable applications. Less wasted effort.

Whether state universities, private universities, or technical colleges, many institutions face similar challenges:

How can we make our study programs visible in a targeted manner?
How can we reach the target group that is right for us?
How can we fill study places in a predictable manner?
What budgets are reasonable, and how can success be measured?
Can we also advertise part-time programs or continuing education courses?

We help colleges and universities use Google Ads strategically with the goal of reaching the right prospective students at the right time and motivating them to apply.

The challenge: visibility in the decision-making process

Decisions about studying are no longer made at trade fairs or based on recommendations.

The first contact often begins on Google – and the competition for attention is fierce:

Private providers and distance learning universities place targeted ads
Prospective students compare a wide range of offers online
International programs also compete for reach
The time frame for making a decision is often tight

Without a well-thought-out campaign strategy, your budget will quickly be used up – without the desired applications.

What is at stake?

If your study programs do not appear in relevant searches or if your advertising or landing page does not appeal to potential applicants, you will lose them.

Study places will remain unfilled – and resources will go unused.
Competitors’ offerings will appear more prominent and modern.
Interested parties will drop out before even applying.
Your institution will lose visibility and relevance.
Those who are visible early on become part of the shortlist – those who do not appear are left out

Google Ads for universities works – when strategy, content, and targeting are precisely coordinated

And that’s exactly where we come in: as an experienced Google Ads agency, we help universities attract the right students – using data-driven, professional methods tailored to your offering.

Clearly position your study programs and your institution

We help you define your target groups, highlight your strengths, and communicate your degree programs clearly, comprehensively, and convincingly.

Develop a strategy for attracting students

Whether full-time studies, dual programs, or continuing education, we analyze search volume, competition, and positioning to develop a customized campaign strategy.

Geographical and demographic focus

Whether applicants are from the immediate vicinity, from all over Germany, or from abroad, we manage your campaigns so that you reach exactly those prospective students for whom your offer is relevant.

Set up campaigns professionally

From the right keywords to ad copy, from landing pages to performance measurement: we take care of implementation—efficiently and in compliance with GDPR.

Landing pages that lead to applications

Many university websites are complex and cluttered. We develop streamlined sites that get straight to the point—and guide visitors to contact you or apply.

Ongoing support & optimization

We continuously analyze, test, and optimize—so that clicks actually turn into applications.

Clear reports & live dashboard

You receive regular reports and access to a clear live dashboard – so you always know how your campaign is performing.

Optional: SEO as a long-term addition

Successful Google Ads campaigns provide important insights into search behavior and topics of interest—we are happy to use this data for your SEO strategy.

Optional: Bing Ads

As a supplement to Google Ads, we can also run your campaign on Bing – particularly interesting for older target groups or certain countries with a higher Bing share.

We know that processes in educational institutions are often complex, budgets are limited, and decisions must be well-founded. That’s why we don’t deliver marketing platitudes, but rather viable solutions that are transparent, structured, and goal-oriented.

What makes our Google Ads agency special

Success guarantee: If we manage your entire campaign, including the landing page, we guarantee you will receive your first qualified enquiries within the first three months. If not, we will refund our agency fees – no ifs, no buts.

Target group understanding

Ob Abiturienten, Berufstätige oder internationale Studierende – jede Zielgruppe braucht eine andere Ansprache. Wir wissen, wie Studieninteressierte denken und entscheiden – und gestalten Ihre Kampagnen & Landingpages so, dass sie zur Bewerbung führen.

Holistic optimization

Wir denken nicht nur in Klicks – sondern begleiten Ihre Interessenten vom ersten Kontakt bis zur Bewerbung.

Experience meets analysis

Wir kombinieren erprobte Strategien mit datenbasierter Optimierung – damit aus Klicks Bewerbungen werden und Ihr Budget wirkt.

Since 2014

Our agency has been supporting companies from a wide range of industries for over ten years—with expertise that goes far beyond Google Ads.

Complete transparency

You retain all access and know what your campaign is achieving at all times.

Flexible collaboration

Flexible collaboration. No long contracts or notice periods. You remain independent and able to act.

Implementation in compliance with data protection regulations

We work in compliance with the GDPR – e.g., with Matomo tracking without cookies and legally compliant forms.

Consulting on equal terms

We think proactively, speak plainly, and only suggest measures that fit your structure and objectives—in a way that is understandable, solution-oriented, and well-founded.

Independent & honest

We are not a Google partner agency. Our recommendations are based solely on what makes sense for your organization.

This is how the partnership with our agency works:

Free initial consultation
We discuss your study programs, target groups, and current challenges.
General strategy & offer
You receive a concrete offer tailored to your institution, your goals, and your budget.
Campaign setup
We set up your Google Ads campaign, including the landing page, tracking, and all technical details.
Ongoing support & optimization
We continuously improve your campaign based on data and provide clear documentation.

Reaching prospective students – your next step

“Study programs need visibility – but not at any price. We help universities attract exactly the right students – with strategy, responsibility, and digital expertise.”

– Christian Wagner, Owner – working in search engine advertising since 2008

Let’s find out together whether Google Ads is the right way to successfully fill your study spots. No strings attached. Clear. Personal.

Frequently asked questions about Google Ads for colleges and universities

How much does a Google Ads campaign for universities cost?

The costs depend on the offer, target market, and scope. We will provide you with a customized quote that is transparent and easy to understand.
When will I see the first results?

Our campaigns usually generate initial clicks within 24 hours of launch. The first qualified enquiries usually follow within the first month.
For which fields of study and formats is Google Ads suitable?

Google Ads is suitable for almost all types of study programs, whether bachelor’s, master’s, dual or part-time programs, MBAs, distance learning or continuing education.
There are also relevant search queries for specific fields such as medical technology, business law or sustainability management.
We check in advance whether there is sufficient search volume on Google and develop a suitable strategy for your university’s offerings.
How compliant with data protection regulations is the implementation?

We rely on GDPR-compliant solutions – e.g., server-side tracking without cookies, legally compliant forms, and transparent data processing.
Do we retain control over the Google Ads account?

Yes. The account is in your name, and billing is handled directly between you and Google. You retain full access at all times and can terminate the collaboration with us flexibly, without restrictions or data loss.

Google Ads for universities and colleges

Would you like to specifically attract new students and successfully fill vacant study places?

Google Ads for universities works – when strategy, content, and targeting are precisely coordinated

Clearly position your study programs and your institution