ChatGPT Ads

The new channel is now open. The question is whether it will be worthwhile for you.

ChatGPT Ads have been running in Austria since 24 August 2026, and since the end of August, advertisers here have been able to book campaigns independently. The announcement has thus become a real advertising channel, complete with auctions, geotargeting, conversion tracking and everything else that goes with it. Nevertheless, the honest answer to the question of whether you should get on board now is: it depends. The channel is new, there are no reliable benchmarks for the DACH region, and for some target groups it is structurally unsuitable. This is precisely what we assess for you before you commit any budget. If it’s a good fit, we’ll set up the campaign and manage it for you. If it isn’t, we’ll let you know during our initial consultation.

Our Offering for ChatGPT Ads

We work on ChatGPT Ads following the same principle as with Google Ads: first we evaluate, then we set up properly, then we measure against real business results.

Service Building Blocks

Potential Assessment
We check whether your target audience can actually be reached on ChatGPT at all. One often overlooked point is decisive here: ads are only shown to users on the Free and Go tiers. If your B2B audience mainly consists of decision-makers on Plus or Pro, this channel simply won’t reach anyone. You get this assessment from us before you invest.
Account Setup
You open the ad account yourself, since it runs on your company details and payment method. We guide you through the setup and then take over the complete implementation via access to your account: campaign structure, bidding strategy, budget, flight dates, and geotargeting including targeted location exclusions.
Context Hints Instead of Keywords
ChatGPT Ads don’t use search terms. Targeting works through descriptions of the conversations in which your offering is helpful. We apply our experience from keyword research to this new logic and define the conversation contexts in which you should appear.
Ads That Sell in 50 Characters
An ad consists of a title, description, and image tile. No extensions, no sitelinks, no asset mix. That makes the message itself even more important. We write and test it.
Measurement and Evaluation
Setup of Pixel or Conversions API and integration with your existing web analytics. After the test phase, you get an honest evaluation: what the channel cost, what it delivered, and whether it’s worth continuing.

Optional Add-On Services

Landing Page for the Chat Context
Users arrive from a conversation, not a search query. That means they’ve already compared options and expect something concrete. We adapt your landing page accordingly, both technically and in terms of content.
Technical Readiness Check
OpenAI reviews every landing page with its own crawler. We make sure your page gets approved and isn’t blocked by robots.txt, firewalls, or bot protection.
Organic Visibility in AI Answers (GEO)
The spot within the answer itself can’t be bought. Being mentioned there requires organic visibility. We cover that side with our SEO and GEO work.

Optional Add-Ons

Competitive Analysis
Assessment of your market position within the future ChatGPT environment (if possible)
Landing Page Optimization
Adapting your target pages for higher relevance in chat-based contexts.
Product & Brand Positioning
Strategic alignment of your offer to improve dialogue capability and recommendation potential.

Who Our Offering Is For

ChatGPT Ads aren’t worthwhile for everyone. The channel works best where people research and compare before making a decision, rather than buying on impulse.
Well suited:

Providers of products and services that require explanation
Companies with strong advisory expertise that win customers through conversation
Brands looking to test a new channel while click prices are still low
Companies with an established Google Ads setup looking for additional reach at the top of the funnel

Currently less suited:

Purely price-driven impulse purchases with no advisory need
B2B target audiences whose decision-makers mostly use the ad-free Plus and Pro tiers
Advertisers who need short-term, predictable closings and have no budget for a test phase

“I’ve been working in digital advertising since 2008. To me, ChatGPT Ads isn’t hype, it’s the next logical step in performance marketing. What will matter is who understands the channel first and how it can be used to generate measurable business success.”

Christian Wagner, Agency Owner

Why We’re the Right Agency for the Job

Search advertising meets conversational AI. We bring both together.

A New Channel, but Not a New Craft
Auction dynamics, bidding strategy, budget control, conversion measurement: these are the same mechanisms we work with every day in Google Ads. We don’t need to learn this way of thinking from scratch.
Managed by the Agency Owner
No junior staff member works on your account. You talk to the person who actually sets up and optimizes your campaign.
Relevance Over Reach
Impressions are easy to buy in a new channel. We measure what counts: inquiries, closed deals, revenue.
Independent and Honest
We don’t sell ad formats, we advise based on your performance goals. If a test isn’t delivering after six weeks, we recommend ending it rather than the next budget round.
Paid Ads and Organic Visibility from One Source
Only the labeled space below the answer can be bought. Being mentioned within the answer itself is a matter of organic visibility. Our SEO and GEO expertise covers both sides.

How to Get Started with ChatGPT Ads

A clearly defined pilot instead of an open-ended budget. You know from the start what you’re investing and what success will be measured against.

Initial Consultation and Assessment
We look at your business model and target audience and tell you whether ChatGPT Ads could realistically work for you. Free and non-binding.
Concept and Test Budget
You receive a concrete setup: which conversation topics, which messaging, what budget, and which metric decides whether to continue or stop.
Account Setup and Launch
You open the ad account, we guide you through it, and then take over the campaign, ads, tracking, and landing page.
Evaluation After the Test Phase
After four to six weeks, we put the numbers on the table and decide together: scale, refine, or stop.

FAQ – ChatGPT Ads at a glance

Billing is based on cost per click (CPC) or cost per thousand impressions (CPM), and conversion campaigns are also available. For a start, OpenAI recommends a maximum bid of 3 to 5 USD per click. You can set either a daily budget or a fixed total budget with a defined flight period. There are no reliable benchmarks yet for the DACH region, so we generally work with a limited test budget and a clear cutoff threshold.
Google Ads respond to a search term, while ChatGPT Ads respond to the entire conversation. With Google, users are usually further along the funnel with a concrete purchase intent, while in ChatGPT they’re often still in the comparison and orientation phase. The two complement each other rather than replacing one another. For purchase-ready demand, Google Ads remains the stronger channel.
Through so-called Context Hints. At the ad group level, you describe the conversations, topics, and situations in which your offering is relevant. These signals feed into the automatic matching process alongside your title, description, and landing page. Delivery within a specific conversation is not guaranteed. In addition, geotargeting lets you control which countries and regions your ads run in, and you can specifically exclude individual locations.
It consists of a title of up to 50 characters, a description of up to 100 characters, a square image tile (PNG or JPG, at least 256 x 256 pixels), and the destination URL. Your company name and favicon are added automatically. There are no sitelinks, extensions, or video formats. In practice, we recommend a noticeably shorter title, since it can be truncated depending on placement starting at around 35 characters.
Through the OpenAI Pixel, the Conversions API, or both in parallel. Reporting includes impressions, clicks, spend, click-through rate, average CPC and CPM, as well as conversions at the campaign, ad group, and ad level. We also work with our own tracking parameters within your existing web analytics. Worth knowing: part of the impact happens across channels, since users often research on ChatGPT and complete their purchase through a different channel later.
Ads appear below relevant answers and are not shown to users on the Plus, Pro, or any Business plan. Selection is based primarily on relevance to the conversation, factoring in Context Hints, the landing page, ad title, and ad copy. Pricing offers a choice between CPM for reach-focused campaigns and CPC for click-focused campaigns, with OpenAI recommending a starting bid of 3 to 5 USD for CPC. Delivery runs through a relevance-weighted second-price auction.

More details are available in OpenAI’s official documentation.