Google Ads for real estate agents

Would you like to target new owners, acquire suitable properties, or attract specific search customers?

New properties. New customers. Less downtime.

Whether you work in the city, in the countryside, or in a niche market, many real estate agents face similar questions:

How can I find owners who want to sell soon?
How do I approach potential sellers on Google without wasting time and money?
How can I advertise my region in a targeted way?
How do I set myself apart from the competition, even large platforms?
Is Google Ads also worthwhile for search customers or commercial real estate?

We develop and manage Google Ads campaigns that enable real estate agents to win new clients in a predictable way, instead of hoping for luck or recommendations.

The challenge: visibility at exactly the right moment

Timing is everything in the real estate industry.

When owners are looking for real estate agent support, the first click is often decisive.

Online portals dominate search results
Many real estate agents advertise with similar messages
Regional visibility is highly competitive
Sellers compare – often based on first impressions

Without a clear strategy, Google Ads can quickly become expensive – but deliver little in return.

Ohne klare Strategie kostet Google Ads schnell viel – bringt aber wenig.

What’s at stake?

If your ad doesn’t appear or isn’t convincing, the opportunity will usually never come again:

Sales orders go to the competition
Good properties end up on portals instead of with you
Valuable data on demand and target groups is missing
Your real estate brand remains invisible in search engines – and loses relevance

Google Ads for real estate agents works – if you know what matters

And that’s exactly what we do: We help real estate agents regularly gain new owner contacts or search queries via Google Ads – with structure, experience, and the necessary sensitivity for your industry.

Sharpen your profile

Whether you are owner-managed, specialized, or have a strong local presence, we help you clearly present your profile and stand out from the competition.

Develop a strategy for owner contacts

With in-depth keyword analysis, competition review, and local market knowledge, we plan a campaign that specifically attracts owners who are ready to sell.

Regional control that makes sense

We place ads exactly where your services are in demand – from individual neighborhoods to entire states. This ensures that your budget is used effectively.

Set up your campaign with technical precision

From suitable keywords and compelling copy to tracking and conversions, we take care of everything efficiently and in compliance with data protection regulations.

Landing pages focused on trust and contact & Kontaktaufnahme

Many real estate websites are not optimized for lead generation. We create clear, compelling pages that lead to initial contact—without detours or distractions.

Landing pages focused on trust and contact

We continuously analyze, test, and improve with one goal in mind: to generate as many qualified leads as possible at the lowest possible cost.

Reports & live dashboard

You can see what's going on at any time with clear reports and a real-time dashboard that is easy to understand and requires no interpretation.

Optional: SEO as an add-on

What we learn from Google Ads campaigns can be translated into a sustainable SEO strategy – for long-term visibility without ongoing advertising costs.

We know: As a real estate agent, you are rarely in the office – and you have neither the time nor the desire to deal with click rates and campaigns. That’s why we take care of it for you – from strategy to ongoing optimization.

Why real estate agents work with us – your advantages at a glance

Google Ads can be a real game changer for real estate agents – if the campaign, delivery, and support are right.

We don’t deliver marketing platitudes, we deliver results. Here’s what sets us apart:

Success guarantee: If we manage your entire campaign, including the landing page, we guarantee the first qualified leads within three months – otherwise we will refund our agency fees. No questions asked.

Targeted & efficient

We work in a results-oriented manner – with clear goals, lean processes, and an eye for the essentials. No gimmicks, just performance.

Industry expertise

We know how owners search – and what convinces them. Our texts, pages, and strategies speak the language of your target group.

Holistic optimization

We think from the first search term to the first contact – not just to the click.

Data + proven methods

We combine proven methods with data-based optimization – for measurable success, not lucky hits.

Experience

We have been working in search engine advertising for many years and have successfully completed numerous campaigns in a wide range of industries.

Full transparency

You retain all access and know what is happening at all times. No lack of transparency, no dependency.

Flexible collaboration

No long contracts. You remain independent and can pause or cancel without any hassle.

Independent & honest

We are not a Google partner agency. We act exclusively in the interests of our customers – not according to external specifications.

How the collaboration works:

Free initial consultation
We discuss your region, your target group, and your current market situation.
Rough strategy & offer
You receive a clear, customized offer – fair, understandable, and transparent.
Setting up the campaign
We set up your campaign professionally – including tracking, landing pages, and quality assurance.
Ongoing optimization & support
We analyze the results, test variants, and further develop the campaign – always with a focus on specific inquiries.

Acquire new properties – with comprehensive search engine advertising

“The real estate market has changed – and so have the ways of acquiring new business. We help real estate agents find the contacts that matter today: owners who want to sell – at the right time, in the right place.”

– Christian Wagner, owner – has been working in search engine advertising since 2008

Let’s find out together whether Google Ads is the right choice for your real estate agency. No obligation. Clear. Personal.

Frequently asked questions

How quickly will I see the first results?

The first clicks usually occur within 24 hours of the campaign launch. Depending on the market and the offer, qualified enquiries often arise within the first two to three weeks. It is important to note that we do not rely on lucky hits, but on long-term optimisation – with the aim of gaining new contacts on a regular and predictable basis.
For which real estate sectors is Google Ads particularly suitable?

Google Ads is particularly suitable for acquiring properties for sale – i.e., owners who are actively looking for a real estate agent. However, search customers, rentals, or special areas such as investment properties or commercial properties can also be targeted. We check in advance where there is demand and whether a campaign is economically viable.
How do I stand out from other real estate agents with my ad?

Many real estate agents advertise with similar statements. That’s why we work with you to identify what specifically sets you apart – whether it’s regionality, specialization, service promises, or personal support. From this, we develop ads and landing pages that stand out, build trust, and lead to contact.
Do I retain control over my Google Ads account?

Yes, absolutely. The account is in your name and billing is handled directly by Google. You retain full access at all times and can flexibly adjust or terminate the collaboration with us. Our live dashboard also allows you to see how your campaign is performing at any time – without any technical jargon.
How much does a Google Ads campaign for real estate agencies cost?

The costs depend heavily on your region, competitive pressure, your goals, and the scope of services you require. As a rule, the investment consists of two components: the advertising budget, which goes directly to Google, and our agency services for strategy, setup, and ongoing support.
We would be happy to provide a free potential analysis and recommend a reasonable budget framework so that your investment really pays off.

Google Ads for real estate agents

Would you like to target new owners, acquire suitable properties, or attract specific search customers?