B2B Google Ads agency

We turn Google Ads into a reliable growth channel for your B2B business.

New business contacts. Measurable leads. No blind budget burn.

Whether you’re a software provider, industrial company or specialized service provider – many B2B businesses ask themselves:

Are there even relevant search queries for our offer?
How can we reach decision-makers who actually have budget?
Is Google Ads worth it with low search volumes?
How do ads support our sales process instead of blocking it with irrelevant contacts?

Our B2B Google Ads agency creates campaigns that generate qualified leads in a predictable way – transparent, data-driven, and sales-oriented.

The challenge: Often low search volume, but high potential order value.

In many niches, search volume is low – every click must count
Decision-makers don’t convert on first contact – they compare and evaluate
Sales cycles are long, but the deal size is high
Many B2B websites are designed for image, not conversions

Google Ads in B2B isn’t a no-brainer – but it’s a powerful lever when done right.

What’s at stake?

Competitors enter the consideration set early – you’re left as second choice
Poorly targeted keywords drain your budget without results
Lack of data slows down sales and marketing
Your pipeline stays empty despite existing demand

Google Ads for B2B works – if the entire process fits together.

From the first click to the qualified lead: success depends on ads, landing pages, and sales processes working in sync. And that’s exactly where we come in as an experienced Google Ads agency – with well-structured campaigns, clear messaging, and a setup that supports your sales team rather than slowing it down.

Sharpen positioning & value proposition

We translate complex solutions into search terms, value propositions, ad copy, and landing pages that decision-makers understand.

Strategy for qualified leads

We analyze your market, competitors, and search behavior – and focus only on what truly works.

Precision targeting

Your ads appear in the right search contexts, regions or countries – with minimal waste.

Setup & campaign structure with substance

We create keyword sets, ad groups and exclusions tailored to your topics and buyer personas – no copy-paste, all handcrafted.

Landing pages focused on conversions

Use cases, downloads, ROI calculators – we build campaign pages that build trust and generate contacts.

Clear reporting

You’ll get access to a live dashboard and regular reports showing what your budget delivers.

Optional: Bing Ads & LinkedIn remarketing

We expand your reach to where your decision-makers are – even beyond Google.

Optional: SEO as a strategic add-on

What works in ads can also be leveraged for SEO – for long-term visibility in your niche.

We know: In B2B, results matter – not gimmicks. That’s why we design every campaign from click to lead and collaborate closely with your sales team.

Why B2B Companies Work with Us – Your Benefits

Goal-oriented & measurable

We focus on leads – not just reach or impressions.

Efficient budget use

We invest where real business opportunities emerge.

Experience with complex decision-making

We understand how B2B leads think – and how to reach them online.

Holistic perspective

We think beyond Google – from positioning to actual contact.

Transparency & ownership

Your account, your data, your control – with full insight.

Flexible collaboration

No lock-in contracts, scalable effort – adapted to your resources and growth goals.

Practical consulting & ongoing coaching

We work closely with your team – optionally as consultants rather than full-service.

Independent & honest

We’re not a Google partner agency. Our advice is unbiased and pressure-free.

Here’s How We Work Together:

Free initial consultation
We discuss your target group, processes, and previous experience.
Rough strategy & offer
You’ll receive a clear proposal and approach recommendation.
Campaign setup
We handle everything – from keywords to the right landing page.
Ongoing support & optimization
We analyze, test, and improve continuously – at a pace that fits your market.

Google Ads for B2B – Your Next Step

“In B2B, it’s not the loudest who win – it’s the clearest. Google Ads helps you reach relevant decision-makers exactly when a real need arises. Our job is to turn that into reliable leads – precise, efficient, and without waste.”

– Christian Wagner, Owner – working in performance marketing since 2008

Let’s explore together whether Google Ads can relieve your sales team while generating new business contacts. No strings attached. Sales-oriented. Straightforward.

Frequently Asked Questions About Google Ads in B2B

How much budget should we plan for?

That depends heavily on your competition, market, and search volume. We’re happy to provide a free initial potential analysis to show what opportunities exist for your business.
How are the leads processed?

That depends on your internal processes and structure. We work with each company to define an individual lead process. Leads can be delivered via email or sent directly to internal systems using webhooks.
How long does it take to see results?

When clicks start depends on search volume. In most cases, we see clicks within the first few campaign days. For many of our B2B clients, first leads are generated within 2 weeks. In very niche markets, it may take longer.
Do we need a dedicated landing page?

Usually, yes – many B2B websites aren’t designed for lead generation. We create simple pages that inform, persuade, and ultimately motivate visitors to get in touch.

B2B Google Ads agency

We turn Google Ads into a reliable growth channel for your B2B business.