Google Ads for tradespeople

Would you like to win new orders reliably – instead of relying on chance or recommendations?

More inquiries. Less downtime.

Whether you already advertise or are just getting started, many tradespeople ask themselves similar questions:

Is Google Ads even worth it for my business?
How much should I budget?
How do I find the right customers for my business?
How do I stand out from competitors in my area?

We ensure that you are noticed online by precisely those customers who are looking for a tradesperson like you—and who really want to hire you.

The challenge: Good orders instead of empty clicks

Whether it’s construction, engineering, or another trade, anyone looking for customers today will be searched for and found online—or overlooked.

Competition is fierce in metropolitan areas
Comparison platforms place their own ads
Low-cost providers drive down prices
Many websites provide information—but don’t convince

Without a clear strategy, Google Ads quickly become expensive—and don’t generate suitable leads.

What is at stake?

If your business is not present online or is difficult to find, you are losing potential customers every day:

Orders go to your competitors – often before you even have a chance to talk to them
Advertisements cost money – but don’t generate any real inquiries
Without data, you lack the foundation for targeted growth
Your time is wasted on unsuitable contacts

Google Ads for tradespeople works – when everything is coordinated

This is exactly where we come in: As a specialized agency, we develop and manage Google Ads campaigns that aim to achieve one thing—more relevant leads for your business.

Your business, clearly positioned

We work with you to determine what your company stands for, what services you offer, and how you differ from your competitors.

Develop a strategy for winning contracts

With clear keyword analysis, competitor comparison, and target group planning, we lay the foundation for a campaign that works—not just any campaign, but yours.

Smart regional control

We place ads where your customers really are—not randomly across the country. So your advertising budget has an impact where you actually want it to.

Set up a professional campaign

From selecting search terms and writing ad copy to measuring success, we take care of every detail so that every money spent is money well spent.

Landing pages that build trust

Most websites are not designed to respond to inquiries. We create clear, understandable pages that show why your company is the right choice—and encourage visitors to get in touch.

Continuous optimization

We continuously analyze, test, and improve with the goal of generating as many high-quality leads as possible for your budget. Not just once, but on an ongoing basis.

Transparent evaluation

You receive regular reports and access to a live dashboard that clearly displays all results. No agency jargon. No sugarcoating.

Optional: SEO as a long-term addition

Successful Google Ads provide a wealth of insights – e.g., which services are being searched for or which terms work well. We can also use this data for your search engine optimization.

We know: You have enough to do – on the construction site, with planning, with customers. That’s why we take care of Google Ads for you – professionally, straightforwardly, and with a focus on results.

What sets our Google Ads agency apart from others

Google Ads isn’t rocket science – but it does require experience, a good strategy, and honest implementation.
We don’t deliver pipe dreams, we deliver campaigns that work.

Here’s what sets us apart:

Success guarantee: If we implement your campaign in its entirety—including the landing page—we guarantee measurable inquiries within the first three months. If not, we will refund our agency fees. No ifs, ands, or buts.

Focus on results

We don't count clicks, we count inquiries. What matters is that customers actually get in touch—not just drop by.

Industry knowledge

We know how customers in the skilled trades search—and what they need to make a call or send an inquiry.

Flexible partnership

No restrictive contracts. No long terms. You remain flexible.

Holistic optimization

We don't just look at the ad – we look at the entire journey from the first click to the initial contact.

Complete transparency

You retain all access and can track what's happening at any time – in your account and in the live dashboard.

Regional exclusivity

We do not work with multiple companies in the same area. You are our focus – without any competition conflicts.

Years of experience

We have been successfully implementing Google Ads for service providers for many years – efficiently, transparently, and reliably.

Data protection compliant

Whether tracking or forms – we rely on GDPR-compliant solutions, e.g. with Matomo instead of cookie clutter.

Monthly reports & clear insights

We keep you regularly updated with clear reports and specific recommendations. This means you always know what your budget can achieve.

Independent & honest

We are not a Google partner agency. Our recommendations are neutral – and 100% in your best interest.

This is how the partnership works:

Free initial consultation
We discuss your business, your goals, and whether Google Ads is right for you.
Rough strategy & quote
You receive a clear, customized quote that is easy to understand and fair.
Campaign setup
We get your campaign up and running, including ad copy, landing pages, and tracking.
Ongoing optimization & support
We continuously get the most out of your budget and keep you informed

More jobs with Google Ads – your next step

Craftsmen deliver – so do we. Our campaigns bring you enquiries that you can really do something with. Clear, efficient and without empty promises.

– Christian Wagner, owner – has been working in search engine advertising since 2008

If you want to find out whether Google Ads makes sense for your business, talk to us. No obligation. Direct. Easy to understand.

Frequently asked questions about Google Ads advertising for tradespeople

How much does a Google Ads campaign cost for craft businesses?

That depends on the trade, the target region, and the scope of services you require. We will prepare a customized quote that is transparent and tailored to your budget.
When will I see the first results?

Often within 24 hours of the campaign launch. The first qualified inquiries usually follow within the first 2–3 weeks.
Does Google Ads also work in smaller regions?

Yes – targeted online marketing can be particularly effective in smaller regions where your competitors are not yet active online.
Can I also use Google Ads to search for employees?

Yes. We can develop targeted campaigns that appeal to skilled workers or apprentices, depending on your needs.
What budget is reasonable?

Many craft businesses start with €500–1000 per month. We advise you on what is realistic for your target group and region.
Do I retain control of the account?

Yes. The account is in your name. You retain access at all times and can decide flexibly how to proceed.

Google Ads for tradespeople

Would you like to win new orders reliably – instead of relying on chance or recommendations?