Our objective is to optimise your Google Ads account in such a way that you can achieve your advertising objectives more efficiently.
No. If an automatic “Smart Google Ads” campaign has been set up, professional campaign optimisation is not possible. In this case, having a search campaign set up professionally may be an effective solution.
As part of one-off optimisation, the previous performance data and all important parameters of the campaign are checked. Then, weaknesses will be remedied, which generally improves the performance of your campaign. However, going forward, your campaign will still be exposed to unforeseeable changes on the market (e.g. growth/behaviour of competitors, changes in search behaviour, changes to Google Ads products, etc.). Therefore, one-off optimisation only provides short-term benefits. Long-term success can only be achieved with regular optimisation, e.g. ongoing Google Ads management.