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Users will enter the exact information about which kind of education offer they are looking for into the search engine. If, for example, you provide Photoshop courses in Sydney, Australia, you can display ads in Sydney and the surrounding area for search enquiries like “Photoshop course Sydney”. The likelihood of persuading a user to make a purchase with you is a lot higher than if you would place advertising in a magazine where you cannot be sure whether the readers are interested in Photoshop courses.
Searches for “train to be yoga teacher” between January 2019 and December 2019
Target region: Vancouver, Canada
Searches for “learn French online” between January 2019 and December 2019
Target region: USA
Source: Google Keyword Planner, May 2020
Analysing the potential: The first thing we do as a Google Ads Agency is to analyse what opportunities there are to advertise your services in the search engine. We look at which target search segments there are, how high the costs per click are and how high the budget needs to be to implement a strong campaign.
Campaign set up: We take care of everything needed to set up the campaign. This ranges from writing ad texts to defining search terms or designing bidding strategies.
Landing pages & websites: Your website is just as important as the campaign itself because it is there that you have to persuade the user to take the last step and become your client. Therefore, as an agency, we can also develop websites which are optimised for use in the relevant advertising environment.
Campaign management: We do the ongoing management of the search campaign by analysing and optimising all the important parameters. We do all we can to make sure you achieve your objectives.
Dashboard & reporting: As our customer, you obtain access to an easy-to-use online dashboard where all the important figures relating to the campaign can be viewed at any time. Furthermore, we inform you each month about all the most important events which have occurred during the campaign and the prognosis.
What’s the competition doing? In search advertising, you will find yourself in direct competition with other education providers. As your agency of choice, we observe the competition and use the information we gain to optimise the campaign and position your service offer as the most attractive on the market.
Set-up of Google Ads campaign: from € 500
Campaign management: from € 300 / month
Websites: from € 3,000 / landing pages: from € 1,000
We are a Google Ads Agency based in Vienna and we help our customers to generate quantitative economic success with their search advertising. We do the complete management of search campaigns, help to optimise existing Google Ads campaigns and set up lead-optimised landing pages for Google Ads campaigns.
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