Google Ads for accountants, auditors and tax advisers

Whether you are an accountant, an auditor or a tax adviser, you can use search advertising on Google Ads to help you land lucrative new clients. As a Google Ads Agency, we set up and manage search campaigns for you and make sure your budget makes the greatest possible impact.

Why search advertising?

If a person is on the lookout for a new tax adviser or auditor, the search often starts on Google. Users frequently enter the location where they are looking for a service provider (e.g. “chartered accountant Cardiff”, “auditor London”) into the search engine window. Users also look for a specific service (e.g. payrolling) or for a certain sector in which advice is required (e.g. tax adviser for startups). You can place ads in appropriate search environments to get in touch with new clients.

Search advertising can be structured according to these criteria:

  • Your specific expertise (e.g. preparing tax returns, corporate tax matters, inheritance tax planning)
  • The geographical scope of your services (e.g. national, cross-border issues)
  • Sector (e.g. tax adviser for e-commerce, tax advice for craftsmen/artists)

Examples of potential for

Accountants, auditors and tax advisers

Tax adviser in Manchester, UK

  • Goal: to reach users looking for a tax adviser in Manchester, UK
  • 940 impressions per month in Manchester, UK
  • Potential: with a Google Ads campaign, you can generate up to 45 clicks per month in the target group
  • Budget simulation:
    • With a bid of € 6.80 per click, you can generate approx. 45 clicks per month (cost per click € 3.27) with an ad ranking on position 1. Necessary budget: € 140 per month

Example 2: chartered accountant UK

  • Goal: to reach users looking for a chartered accountant in UK
  • Search volume: about 190,000 searches per year in the UK
  • Potential: up to 8200 clicks per year
  • Budget simulation:
    • With a bid of € 5 per click, you can generate approx. 680 clicks per month (cost per click € 2) with an ad ranking on position 1. Necessary budget: € 1300 per month
    • With a bid of € 1.50 per click, you can generate approx. 430 clicks per month (cost per click € 1) with an ad ranking on position 1. Necessary budget: € 430 per month

Example search volumes for

Accountants, auditors and tax advisers

Searches for “chartered accountant London” between January 2019 and December 2019

Target region: London, UK

Searches for “advice on inheritance tax” between January 2019 and December 2019

Target region: UK

Source: Google Keyword Planner, May 2020

How our Google Ads Agency can help you

Analysis of potential: After you have set out your specific objectives, we will investigate how to achieve these objectives with search advertising. To do this, we analyse what potential the relevant search environments offer and make a forecast including a budget recommendation.

Setting up the search campaign: We do the professional set up of your Google Ads campaigns and define the structure and search terms, write the ads and set all the most important campaign parameters.

Creating websites & landing pages: Your website is just as important as the campaign itself. If your website lets you down on the home stretch to converting a user to a paying client, you will miss out on valuable contacts and income. We create professional websites that are geared towards converting as many users as possible.

Ongoing campaign management: To get the best out of a campaign and maintain a constant level of performance, we will manage the campaign on an ongoing basis. We analyse and optimise the campaign and work to make it efficient as possible.

Regular reporting: so that you are always up to date on how the campaign is performing, you get online access to a live dashboard where you can check on how the campaign is doing at any time. We will also send you a monthly report about the current performance of the campaign and any important steps which have been made to optimise it.

Observing the competition: As a chartered accountant, auditor or tax adviser, you will almost always be in a competitive environment when using Google Ads. Therefore, we keep tabs on how active your competitors are and what arguments they are employing as part of their advertising and adjust the campaign strategy accordingly.

Costs

Set-up of Google Ads campaign: from € 500

Campaign management: from € 300 / month

Websites: from € 3,000 / landing pages: from € 1,000

About
our Google Ads Agency
in Vienna

How to get in touch

searchads.agency
Search advertising agency

We are a Google Ads Agency based in Vienna and we help our customers to generate quantitative economic success with their search advertising. We do the complete management of search campaigns, help to optimise existing Google Ads campaigns and set up lead-optimised landing pages for Google Ads campaigns.

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