If a person is on the lookout for a new tax adviser or auditor, the search often starts on Google. Users frequently enter the location where they are looking for a service provider (e.g. “chartered accountant Cardiff”, “auditor London”) into the search engine window. Users also look for a specific service (e.g. payrolling) or for a certain sector in which advice is required (e.g. tax adviser for startups). You can place ads in appropriate search environments to get in touch with new clients.
Analysis of potential: After you have set out your specific objectives, we will investigate how to achieve these objectives with search advertising. To do this, we analyse what potential the relevant search environments offer and make a forecast including a budget recommendation.
Setting up the search campaign: We do the professional set up of your Google Ads campaigns and define the structure and search terms, write the ads and set all the most important campaign parameters.
Creating websites & landing pages: Your website is just as important as the campaign itself. If your website lets you down on the home stretch to converting a user to a paying client, you will miss out on valuable contacts and income. We create professional websites that are geared towards converting as many users as possible.
Ongoing campaign management: To get the best out of a campaign and maintain a constant level of performance, we will manage the campaign on an ongoing basis. We analyse and optimise the campaign and work to make it efficient as possible.
Regular reporting: so that you are always up to date on how the campaign is performing, you get online access to a live dashboard where you can check on how the campaign is doing at any time. We will also send you a monthly report about the current performance of the campaign and any important steps which have been made to optimise it.
Observing the competition: As a chartered accountant, auditor or tax adviser, you will almost always be in a competitive environment when using Google Ads. Therefore, we keep tabs on how active your competitors are and what arguments they are employing as part of their advertising and adjust the campaign strategy accordingly.
Searches for “chartered accountant London” between January 2019 and December 2019
Target region: London, UK
Searches for “advice on inheritance tax” between January 2019 and December 2019
Target region: UK
Source: Google Keyword Planner, May 2020