Search advertising enables you to target and connect with users who are looking for the services you offer. When looking for translation services, users often enter the language combination they need or the specific area of expertise (e.g. medical, legal, technical). By using negative keywords, you can also sculpt traffic, e.g. by excluding users who are looking for free translations.
Forecast: First of all, we analyse how much potential there is for your objectives and set up a forecast for the campaign. This shows us how often searches are done for the issues which are relevant to you, how many clicks can be generated through Google Ads and how much these clicks cost. We also make a recommendation on how much advertising budget you should invest.
Setting up the campaign: The first step in any successful search campaign is the professional set up. As a Google Ads Agency, we take care of structuring the campaign, defining the search terms and all the key settings and also write the ads to be displayed as part of the campaign.
Landing pages & websites: A search campaign can generate the best users, but this is of no benefit whatsoever if the website they land on after clicking puts them off becoming your customer. Therefore, we also help you to create a website which speaks to potential customers in exactly the right way to persuade them to place their order with you.
Campaign management & optimisation: As soon as your Google Ads campaign has been activated, we will analyse, manage and optimise it on an ongoing basis – always keeping your individual goals in mind.
Reporting: Of course, as a customer, you should always be kept up to date with how the campaign is progressing. Therefore, we give you access to a live dashboard with all the key campaign data. We also send you a monthly report setting out all the steps we have taken to optimise the campaign, what we have learnt so far and what is currently going on on the market.
Keeping a close eye on the competition: In a highly competitive market like translation, it is essential to keep your competitors on Google Ads on the radar. After all, you are fighting for the attention of potential customers as part of every search enquiry. We analyse the advertising strategies of your key competitors and use this information to get your translation agency into an even better market position.
Set-up of Google Ads campaign: from € 500
Campaign management: from € 300 / month
Websites: from € 3,000 / landing pages: from € 1,000