What we do when setting up campaigns
Setting up a campaign professionally lays the groundwork for its later success. As a Google Ads Agency, we take on numerous tasks to get our customers’ campaigns into the starting blocks.
Basic campaign set-up
- Defining a bidding strategy & bids
- Structuring the campaign
- Defining keywords
- Defining negative keywords
- Writing ads & ad extensions
- Defining landing page URLs
- Target settings (e.g. timing, geographic)
- Designing and integrating test on the campaign side
- Defining all the key campaign parameters
Tracking success
- Setting up conversion tracking
- Conversion tracking test
Website & landing page
- Checking whether user numbers are being properly measured
Designing a landing page
- Creating a plan
- Creating content
- Creating a design
- Integrating the desired functions (e.g. forms)
- Integration tracking
- Designing and integrating landing page tests
- Cross-device & cross-browser tests
- GDPR settings
Reporting
- Setting up an online dashboard with all the key campaign figures
Start check
- Start check for the campaign