Google Ads for lawyers & law firms

Google Ads advertising helps you to raise your law firm’s profile among potential clients. As a Google Ads Agency, we help you to set up your search advertising campaigns and take care of the ongoing management, including optimisation.

Why search advertising?

There are few places where people disclose so much information about their needs and wants as on a search engine. If someone is looking for a divorce lawyer in New York City or a patent lawyer in London, they will say so explicitly in their search request. With search advertising, you can specifically target the users to whom you can offer the right expertise. With a well-designed website, you can convince potential clients that you offer what they want.

Search advertising can be structured according to these criteria:

  • Your legal expertise (e.g. real estate law, inheritance law, business law, etc.)
  • The geographical scope of your firm’s legal services (e.g. local, regional, national or international)
  • Certain target groups (e.g. users that search for certain information after being given a payment reminder)
  • Age/sex
  • Device (desktop/tablet/mobile)

Examples of potential for

Lawyers / law firms

Example 1: divorce lawyers in London

  • Target: reach users in London who search for a divorce lawyer
  • Potential: with a Google Ads campaign, you can generate up to 20,000 clicks per year in the target group.
  • Competition level: very high
  • Budget scenario:
    • With a cost per click bid of € 6 you can generate approximately 15,000 clicks per year (cost per click: € 3.36) with an average ad placement on the 3rd position in the search results. Necessary advertising budget: € 50,000 per year
    • With a cost per click bid of € 3 you can generate approximately 10,000 clicks per year (cost per click: € 2,01) with an average ad placement on the 3rd/4th position in the search results. Necessary advertising budget: € 21,000 per year

Source: Google Keyword Planner, May 2020

Example 2: employment lawyer Dublin

  • Target: get in touch with users in Dublin who search for an employment lawyer
  • Potential: with a search campaign in Google Ads, you can generate up to 460 clicks per year in the target group.
  • Competition level: very high
  • Budget scenario:
    • With a cost per click bid of € 5 you can generate approximately 440 clicks per year (cost per click: € 2.12) with an average ad placement on the 2nd/3rd position in the search results. Necessary advertising budget: € 930 per year
    • With a cost per click bid of € 10 you can generate approximately 460 clicks per year (cost per click: € 3.59) with an average ad placement on the 1st/ 2nd position in the search results. Necessary advertising budget: € 1,600 per year

Source: Google Keyword Planner, May 2020

Example search volumes for

Lawyers / law firms

  • Google search enquiries for divorce lawyers in London, UK
    January 2019 – December 2019
    Source: Google Keyword Planner, May 2020
  • Google search enquiries for employment lawyers in Ireland
    January 2018 – December 2019
    Source: Google Keyword Planner, May 2020

How our Google Ads Agency can help you

  • Analysis of potential: We find out how much potential there is for your law firm in terms of search advertising and look which search environments are suitable for your individual objectives
  • Setting up the search campaign: We set up the Google Ads campaign professionally and do all important tasks, from strategic planning and keyword research through to writing the ads and setting all important campaign parameters
  • Setting up websites & landing pages: If required, we will create a modern website based on WordPress or a campaign-specific landing page which is optimised so as to increase the number of enquiries
  • Ongoing management of the search campaign: As a Google Ads Agency, we manage your campaign and take care of all important tasks from monitoring and analysis through to optimisation and analysis of user behaviour on your website – always keeping your objectives in mind
  • Regular reporting: So that you are always up to date about the performance of your campaign, we will give you access to a professional dashboard including all the key real-time data. We will also send you a monthly report with the most important campaign information.
  • Observing the competition: During your search campaign, Google Ads also collects data on the direct competitors. We are also pleased to give you regular updates on how this is going.

Costs

  • Set-up of your Google Ads campaign: from € 500
  • Campaign management: from € 300 / month
  • Websites: from € 3,000 / landing pages: from € 1,000

About
our Google Ads Agency
in Vienna

How to get in touch

searchads.agency
Search advertising agency

We are a Google Ads Agency based in Vienna and we help our customers to generate quantitative economic success with their search advertising. We do the complete management of search campaigns, help to optimise existing Google Ads campaigns and set up lead-optimised landing pages for Google Ads campaigns.

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