The advantage of search engine advertising is that it only reaches people who are currently looking for a craft business. The probability that these people will make contact with a business is therefore much higher than with a newspaper advert or a radio advert, for example. Another advantage is that you only pay when a prospective customer clicks on the advert. You can also measure the success of the campaign and determine whether it is worthwhile for your business.
Source search volume: January 2024, source Google Keyword Planner
Source: Google Keyword Planner, January 2023