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Google Ads for the real estate business
Whether someone wants to sell an apartment, is looking for a real estate agent or would like to have a prefab house put up – the project often begins with a search engine enquiry. You can use search advertising to get in touch with your target group and win customers.
Why search advertising?
Search advertising is one of the most efficient methods of advertising because users disclose such precise information about their current needs on search engines. You can position your company appropriately for your target audience. And: you only incur costs if interested users click on your ad. As a Google Ads Agency, we help you to develop and implement an appropriate campaign strategy and achieve the best possible result.
Search advertising can be structured according to these criteria:
- Geographical reach (e.g. local, regional, national or international)
- Products (e.g. apartments, prefab houses etc.)
- Services (e.g. real estate agency, house sales, real estate valuation, etc.)
Examples of potential for
The real estate industry
Example 1: flats for sale in Manchester
- Target: reach users in Manchester who want to buy an apartment.
- Potential: with a Google Ads campaign, you can generate up to 7,800 clicks per year in the target group.
- Competition level: normal
- Budget scenario:
- With a cost per click bid of € 1 you can generate approximately 7,100 clicks per year (cost per click: € 0.49) with an average ad placement on the 2nd position in the search results. Necessary advertising budget: € 3,500 per year
- As at: May 2020, source: Google Keyword Planer
Example 2: Prefab homes in England
- Target: reach users in England who want to build a prefab home
- Potential: with a Google Ads campaign, you can generate up to 29,000 clicks per year in the target group.
- Competition level: normal
- Budget scenario:
- With a cost per click bid of € 1 you can generate approximately 28,000 clicks per year (cost per click: € 0.58) with an average ad placement on the 2nd position in the search results. Necessary advertising budget: € 16,000 per year
- With a cost per click bid of € 0,5 you can generate approximately 21,000 clicks per year (cost per click: € 0.37) with an average ad placement on the 2nd/3rd position in the search results. Necessary advertising budget: € 7,700 per year
- As at: May 2020, source: Google Keyword Planer
Example search volumes for
The real estate industry
Search queries for “apartments for sale dublin”
between May 2016 and February 2020
Target region: Dublin, Ireland
Search queries for “prefab house”
between May 2016 and February 2020
Target region: England, UK
How our Google Ads Agency can help you
- Initial analysis: after you have told us about your objectives and your company, we do our initial analysis. We then make a recommendation for the advertising strategy and inform you of any costs which can be expected. We also create a performance prognosis.
- Campaign set-up: as a Google Ads Agency, we set up a professional search campaign based on the strategy defined. To do this, we define the search environments in which ads are to be displayed, write the ads and adjust all the key settings in the account.
- Landing page & website design: if your website has not been properly optimised for digital customer acquisition, we can create landing pages for you. This will help you to get the best out of the campaign – because the home straight is also the most important part of search advertising.
- Google Ads management: so that a search campaign achieves the best results, it must be analysed and optimised on an ongoing basis. As a Google Ads Agency, we monitor all the key performance indicators and carry out tests to make sure that we are always one step ahead of the competition.
- Reporting: so that you are always up to date with what’s going on with the campaign, we will give you access to a live dashboard when it is launched which includes all the key campaign figures. In this way, you can check on the campaign at any time and see how many enquiries are being generated at what price. We will also send you a report each month with a concise summary of the work we have done on your campaign.
- Observing the competition: there is tough competition in search advertising for almost all segments of the real estate business. We will keep you informed about what the competition is doing and use the results to gain the upper hand.
Costs
- Set up of your Google Ads campaign: from € 500 €
- Campaign management: from € 300 / month
- Websites: from € 3,000 / landing pages: from € 1,000
About
our Google Ads Agency
in Vienna
- We are independent. We have therefore chosen to do without the Google Partner Logo.
- Our customers' objectives are always our top priority
- As a Google Ads Agency, we manage campaigns in Austria, Germany, Europe and across the world
- We are a team of 2 search advertising experts
- We boast solid experience and have 11 years of experience in Google Ads and 15 years of experience in digital marketing
