Google Ads potential analysis

Is search engine advertising worth it for your business?
Before spending money on clicks, you should know if a Google Ads campaign is financially viable at all. Our Google Ads potential analysis reveals the advertising potential in your industry and target region – fact-based, tailored, and independent.
As a Google Ads agency based in Vienna, we provide an honest assessment of whether and under which conditions search engine advertising makes sense for you.

Google Ads Potential Analysis in Detail

With our Google Ads potential analysis, you receive a well-founded assessment of whether search engine advertising is worthwhile for your business – and under what conditions. The analysis is based on your briefing and is completely free and non-binding for you.

These services are included in the free analysis:

Identification of relevant search environments
We analyze which search terms are relevant in your industry and target region – based on your offer and target audience.
Preliminary campaign strategy
Based on the data and goals, we sketch an initial strategic direction for the future campaign structure.
CPC forecast (cost per click)
We provide a realistic estimate of the expected click costs on Google Ads – for individual keywords or topic areas.
Seasonal fluctuations in search volume
If relevant seasonal effects exist, we show in which months demand is particularly high or low.
Budget recommendation
We offer a rough recommendation on the monthly ad budget you should expect – realistic and aligned with your goals.
Non-binding offer
Upon request, you receive a transparent proposal for campaign creation and management by our Google Ads agency.

Optional Additional Services

International market analysis
If you plan to advertise internationally, we also examine the potential in other countries or language regions.
Conversion cost estimate (based on available benchmarks)
If industry or campaign comparisons exist, we provide a rough estimate of the expected cost per lead or sale.

Who Should Use This Analysis?

Our Google Ads forecast and potential analysis is aimed at businesses who want to know whether search engine advertising is worthwhile for their target audience, product, or budget. It provides a fact-based foundation for decision-making – before campaign costs are incurred.

Typical use cases include:

You’re considering investing in Google Ads but want to assess the potential first
You want to know the actual cost of clicks in your industry
You need a budget recommendation to plan your next marketing activities
You want to compare whether Google Ads or another channel is better suited to your goals

“A serious Google Ads strategy doesn’t start with running ads, but with the question: Is it even worth it? Our free potential analysis provides an honest and risk-free basis for exactly that decision.”
Christian Wagner, Founder of searchads.agency

Why You Can Trust Our Agency for Your Potential Assessment

Our Google Ads potential analysis is not a sales pitch but an objective assessment. This is what sets us apart from many other agencies.

As an independent Google Ads agency, we work exclusively in the interest of our clients – no commissions, no platform dependencies, no hidden agendas.

Independent & unbiased
We always clearly say when Google Ads is not worthwhile. Our recommendations are not tied to tools, partnerships, or quotas.
Honest assessment instead of sales pressure
We don’t promise what isn’t achievable. If the potential is lacking or too low, we’ll tell you – before you waste budget on broad campaigns that don’t deliver.
Experience across numerous industries
Since 2014, we have managed Google Ads campaigns in Austria, Germany, and beyond. This experience flows into every potential analysis.
Individual evaluation instead of standard reports
Every analysis is based on your goals, industry, and starting point.
Fast execution, clear process
Briefing, 1–2 weeks lead time, structured evaluation. No unnecessary effort, no hidden conditions.

How the Google Ads Potential Analysis Works

Submit briefing
Send us a brief overview with information about your goals, offer, target audience, and geographic focus.
Clarify questions
If there are any uncertainties, we will contact you via email to clarify open points.
Analysis & evaluation
We analyze the potential based on real market data, derive recommendations, and create a rough forecast.
Delivery of results
Within 1–2 weeks, you will receive a structured evaluation including budget recommendations and, if desired, a non-binding offer.

Frequently Asked Questions About Google Ads Potential Assessment

Every potential analysis is an estimate – not a prediction. It is based on real market data (e.g., search volume, click prices, competition) and the objectives you provide in your briefing. The actual performance of a future campaign depends on many other factors: ad quality, landing page, bidding model, and market dynamics at the time of the campaign.
In our experience, our forecasts tend to be conservative. In many cases, our clients achieve better results than initially estimated – because we optimize campaigns specifically and minimize wasted spend.
Because we want our clients to make well-informed decisions. The Google Ads potential analysis is our contribution to a clear, fact-based decision-making foundation. It does not replace a full campaign plan but clearly shows whether search engine advertising is worthwhile for your goals – and if so, under what conditions.
The effort involved in the analysis is manageable as long as a well-structured briefing is provided. We conduct this analysis free of charge because we believe transparency and trust pay off in the long term. If the analysis shows a campaign makes sense, we will provide a non-binding proposal for implementation upon request. If not, at least you know before any costs are incurred.
After receiving the evaluation, you have all the information needed for internal planning. If there is potential for a Google Ads campaign, we will provide a concrete proposal for implementation and management – based on what we analyzed together.
You then decide whether to continue working with us or not. There is no automatic continuation or obligation. If you have questions about the analysis, we’re happy to clarify them in a personal conversation. Again, no sales pressure, no contractual commitment, just an open and factual approach.