Google Ads Management

A campaign doesn’t succeed just because it’s been set up. It only reaches its full potential when it’s regularly reviewed, adjusted, and improved. That’s exactly what our ongoing Google Ads management is about.
We don’t just optimize your campaigns – we look at the bigger picture: goals, target audiences, user behavior, competition, and market shifts. This ensures your budget is used wisely and your campaign delivers what you expect – reliable performance, not just lucky hits.
Whether your business is small or large, local or international: our Google Ads agency in Vienna manages campaigns with structure, experience, and the ambition to improve every single week.

Google Ads Management – Our Services

Our ongoing Google Ads management goes far beyond simply tweaking a few ads. We work strategically, based on data, and always with a clear goal: to make your campaigns sustainably successful. In doing so, we don’t just analyze the ad account – we also take into account the market, competition, target audience, and user behavior on your website.

Analysis & Goal Alignment

Regular goal alignment
At fixed intervals, we review whether your current campaign goals are still appropriate – or need to be adjusted due to market shifts or seasonal changes.
Data-driven performance analysis
We examine your campaign structure, search terms, click and conversion data, auction insights, audiences, devices, time of day, and more – so we know exactly what’s working and what’s not.
User behavior & landing pages
We track how visitors behave on your website and identify potential conversion barriers outside of Google Ads.

Strategic Development

Budget & bid management
Based on performance data, we reallocate budgets, adjust bid strategies, and prioritize campaigns with the best cost-benefit ratio.
Keyword & ad optimization
We continuously refine, expand, and clean up your keyword set – and test new ad copy tailored to current user needs.
Testing & scaling
We design and run targeted tests – with new offers, landing pages, or audiences – and support the scaling of successful approaches.

Transparency & Reporting

Looker Studio dashboard
You’ll receive a custom reporting dashboard showing your most important KPIs at a glance – anytime.
Regular status updates
At a predefined rhythm (e.g. monthly), we send you short updates with key insights, results, and recommendations.
Strategic meetings as needed
If your market, offering, or strategy changes, we’ll meet to realign your campaigns accordingly.

Optional: Extended Services

Landing pages
We help improve existing landing pages or create new ones tailored specifically to your Google Ads campaigns – including concept, copy, and tracking.
Internationalization & localization
Planning to expand internationally? We support you with localization – including keyword translation, market analysis, and ad copy.
Competitor monitoring
We analyze how aggressively your competitors advertise, what strategies they use, and how you can differentiate your offer effectively.

Who Is Ongoing Google Ads Management For?

Our ongoing management is designed for businesses that aren’t just looking for short-term clicks – but want to achieve lasting results with Google Ads. It’s especially valuable if you expect more than just the basics and want someone who truly takes care of your campaigns.

For businesses with clear growth goals
You want to consistently generate new leads, sales, or applications – and use your ad budget efficiently? Then ongoing management is the right choice.
For marketing teams with limited resources
No in-house SEA team? Looking to outsource Google Ads to experienced specialists – without losing control and with full transparency? That’s exactly what we offer.
For businesses already advertising but not satisfied
You feel your campaign could perform better but lack a clear path forward? We analyze, optimize, and get the most out of your current setup.
For agencies, startups & in-house teams in growth mode
Need temporary support or expert sparring at eye level? Ongoing management can bring the structure and expertise you need.

“Google Ads isn’t a set-it-and-forget-it tool. If you want consistent results, you need clear goals, reliable data, and someone who’s truly invested in your campaign. That’s exactly where we come in – helping our clients get the best possible outcome from every campaign.”

Christian Wagner, Founder and Google Ads Expert at searchads.agency

Why Clients Choose Our Google Ads Agency in Vienna

Strategic, not one-size-fits-all
We don’t offer off-the-shelf Google Ads management. We develop a tailored approach based on your business, budget, and goals – and adapt it as things evolve.
We focus on results
Clicks, impressions, or visibility aren’t our end goals. We optimize campaigns for what really matters: leads, sales, new customers. Everything else is just a means to that end.
A holistic perspective
We look beyond your Google Ads account – considering your target audience, landing pages, tracking setup, and market positioning. Real performance only happens when the bigger picture works.
Years of experience
We’ve worked with Google Ads for many years and have successfully managed campaigns across a wide range of industries.
Clarity and reliability
You always know who’s managing your campaigns, what’s being done – and why. Our work is documented transparently, and we speak in a language you’ll understand.
Full transparency
You retain full access to your account at all times and can see exactly what’s been implemented. Plus, you’ll get a live dashboard with all relevant KPIs.
Independent and honest
We’re not a Google Partner agency. That means our recommendations are neutral and fully aligned with your success – no kickbacks, commissions, or platform-driven incentives.
Fair terms, no lock-in contracts
Our collaboration is flexible. There are no long-term commitments – if you’re not satisfied, you can stop at any time.
We don’t work with your direct competitors
In your region and industry, we only work with one client at a time. This avoids conflicts of interest and ensures you stay our priority – without internal competition.

Process – How Our Google Ads Management Works

Send us a briefing
Tell us about your current situation, your goals with Google Ads, and provide initial insights – ideally including account access.
Intro call & access
In a short video or phone call, we clarify any open questions. Afterwards, we receive access to your Google Ads account and, if available, your web analytics data.
Analysis, management concept & proposal
We assess the current state of your campaigns and develop a tailored management concept – with concrete optimization ideas and a suitable review cycle. Based on this, we’ll send you a proposal for ongoing Google Ads management.
Approval & kickoff
Once you approve, we begin managing your campaigns. In the initial phase, we focus on the biggest performance levers and stabilize your account.
Ongoing management
We analyze, test, and optimize your campaigns in agreed intervals. All changes are documented and, if desired, regularly discussed with you.
Reporting & strategic development
You get a clear dashboard with all key metrics. In addition, we provide regular reports and review the next meaningful steps – such as new campaigns, landing pages, or strategies.

Questions & Answers About Google Ads Management

Especially with smaller budgets, it’s crucial to avoid waste and use every euro as effectively as possible. Ongoing management helps you get the most out of limited resources – through smart bidding strategies, precise targeting, and continuous fine-tuning.
While large budgets can absorb short-term inefficiencies, smaller campaigns require even more strategy, control, and experience. We tailor our service to fit your budget and make sure the investment pays off – without rigid packages or unnecessary flat rates.
That depends on the economic return of your campaign – not on the ratio between ad spend and management fees. What really matters is whether the total investment pays off for your business.
If professionally managed Google Ads campaigns bring in regular qualified leads or profitable contracts, it’s secondary whether 40% or 60% of the budget goes into management.
A practical example:
A B2B service provider spends €400 per month on management and only €300 on Google Ads. Thanks to targeted optimization, the campaign generates 5–8 qualified leads each month, resulting in 2–3 new clients – with a revenue of around €6,000.
Before that, the same company spent €700 per month on ads without generating a single conversion.
Especially with smaller budgets, a poorly managed campaign can quickly become a cost trap. Our goal is to get the most out of every euro you invest – not to meet a fixed budget ratio. And if we believe ongoing management isn’t economically viable, we’ll tell you honestly.