Google Ads for doctors and medical practices

Want to attract new patients with Google Ads?

Whether you already use Google Ads or are just getting started, many doctors face similar questions:

Can Google Ads add value to my practice?
What costs should I expect?
How can I attract more patient inquiries?
How can I stand out from the local competition?

We help doctors get found online with Google Ads and attract new patients with a well-thought-out strategy.

The challenge: targeting new patients

Nowadays, simply having a website is no longer enough.

Many medical fields are highly competitive, especially in cities and metropolitan areas:

Numerous practices are competing for the same patients
Healthcare platforms and chains place their own ads
Patients are comparing more than ever—often with just one click

With the right strategy, Google Ads does not become a cost trap – but a reliable channel for patient acquisition

What is at stake?

If your practice is not visible in relevant search queries, you are missing out on potential new patients every day:

Other practices receive the inquiries – and strengthen their position in the market
You lack important insights to grow in a targeted and stable manner
Click prices are rising – while your budget achieves less
Your practice gets fewer appointments, even though there is demand

Google Ads can work for doctors—but only if the strategy and implementation are right.

And that’s exactly where we come in. Our Google-specialized agency in Vienna takes care of the entire setup, optimization, and evaluation so that you can focus on your patients.

Position your practice correctly

Every successful campaign starts with a clear profile. We work with you to define your target group and your medical focus, and clearly highlight what makes you special.

Develop a strategy for patient inquiries

Based on a thorough keyword analysis and taking into account your regional competitive situation, we develop a Google Ads strategy that aims to generate as many high-quality leads as possible for the advertising budget allocated.

Set up a professional Google Ads campaign

From selecting the right search terms to writing ad copy and tracking performance, our Google Ads agency takes care of every detail.

Regional targeting

We only place your ads in your actual catchment area – so you only spend your budget where you can generate genuine enquiries and new patients.

Optimized landing pages instead of cluttered websites

Most practice websites are not designed for online inquiries. We create our own streamlined pages that build trust and encourage visitors to get in touch.

Ongoing support & optimization

Google Ads is not a set-and-forget solution. We continuously test, analyze, and improve with a clear goal in mind: to attract as many suitable patients as possible for every dollar spent.

Clear insights instead of technical jargon

You receive regular reports and access to a live dashboard that gives you an overview of the campaign at any time.

We know that as a doctor, you have a busy schedule. That’s why we take care of the entire patient acquisition process via Google Ads – professionally, independently, and transparently. So you can focus on your patients.

What sets our Google Ads agency in Vienna apart from others

Successful Google Ads campaigns for medical practices require more than just clicks. We consider every aspect from start to finish and ensure that prospects become actual patients. To achieve this, we combine medical expertise with digital know-how and a clear focus on results.

Our success guarantee: If we set up and manage your entire campaign – including the landing page – we guarantee measurable results within the first three months. If these results are not achieved, we will refund our agency fees for setup and management in full. No ifs, ands, or buts.

Focus on results

Our goal is not clicks – but concrete patient inquiries for your practice.

Industry knowledge

We know how online patient searches work—and which terms, content, and contact methods really matter for medical services.

Flexible collaboration

No long contracts. You can cancel or pause at any time.

Holistic optimization

We think beyond the ad: we optimize the entire path to the inquiry—from the first click to the appointment—thereby increasing the efficiency of the campaign.

Complete transparency

Your Google Ads account belongs to you. You retain all access and can change agencies at any time – without losing any data.

Regional exclusivity

We do not serve any direct competitors in your area. This allows us to avoid conflicts of interest.

Extensive experience

We have been working with Google Ads for many years and know how things work – including in the medical sector. Our proven strategies will help your practice achieve its goals faster.

Clarity instead of marketing jargon

We are not a Google partner agency and act exclusively in your best interests. You will receive an honest assessment from us – without sugarcoating or sales pressure.

Compliance with data protection regulations

Whether tracking or contact forms – we ensure a clean solution that complies with data protection regulations.

This is how the collaboration works:

Free initial consultation
We discuss your practice, your target audience, and whether Google Ads is right for you.
Rough strategy & offer
You receive a proposal for your campaign, including a transparent and easy-to-understand offer.
Campaign setup
We take care of everything: from the ads to the landing page to tracking.
Ongoing optimization & support
We get the most out of your campaign and keep you up to date

Acquire new patients with Google Ads – your next step

Doctors don’t need a marketing show – they need a reliable partner who cares about results. That’s exactly what we deliver. We’re not interested in pretty numbers in presentations, but in getting more inquiries to your practice. We take care of the entire implementation – from strategy to ongoing optimization – and keep you focused on what you do best.

Christian Wagner, Owner – has been working in search engine advertising since 2008

If you would like to find out whether Google Ads can help your practice attract new patients, arrange a free initial consultation – open, honest, and non-binding.

Frequently asked questions about Google Ads for doctors

How much does a Google Ads campaign for medical practices cost?

Our prices are based on the actual work involved—e.g., how many services are to be advertised or how complex your target group is. Advertising costs depend on the field and region. We would be happy to provide you with a customized quote for your practice.
When will I see the first results?

The first clicks usually occur within 24 hours of the campaign launch. Qualified inquiries often come in within the first two to four weeks.
Does Google Ads work for my field of expertise?

Yes. From general medicine to specialized fields, there are relevant search queries for almost all areas, both locally and nationally. We would be pleased to assess the exact potential for you, with no obligation.
What is a reasonable minimum budget?

That depends greatly on the region, field of expertise, and competition. For many campaigns, €500–800 per month is often sufficient. In larger cities or for services in high demand, you should expect to pay more. We will also advise you on this free of charge.
As a medical practice, what legal requirements do I need to consider when using Google Ads?
Healthcare advertising is subject to specific rules depending on the country. We tailor your campaigns to meet these legal requirements:
- Germany / Austria: Subject to HWG (§11) and §50 AMG – no misleading claims, testimonials, or superlatives allowed. Ads must remain factual.
- United Kingdom: Regulated by the ASA (Advertising Standards Authority) and CAP Code – requires evidence-based claims, no promotion of prescription-only medicines to the public.
- United States: Regulated by the FTC and FDA – patient testimonials and claims must be substantiated; direct-to-consumer ads for prescription drugs must follow FDA guidelines.
- Switzerland: Subject to the Therapeutic Products Act (HMG) and the Therapeutic Products Advertising Ordinance (AWV) – similar in tone to the German HWG.
- EU (general): Subject to national implementations of the EU ePrivacy Directive and GDPR – patient data must be protected and tracking requires user consent.
We ensure all campaigns are adjusted to local legal requirements and always maintain a professional, risk-aware approach.
Will I retain control over my Google Ads account?

Yes. You retain all access and can decide at any time how to proceed. No dependency. No restrictive contracts.

Google Ads for doctors and medical practices

Want to attract new patients with Google Ads?