Landing pages for Google Ads campaigns

A well-designed, distraction-free, and conversion-focused Google Ads landing page boosts campaign efficiency and increases conversion rates.
As a landing page agency and Google Ads agency in Vienna, we support businesses with concept development, implementation, and optimization – always aiming to get the most out of every advertising euro.

Our Services for Your Google Ads Landing Page:

Strategy & goal definition
We start by defining the goal of your new Google Ads landing page together – whether lead generation, bookings, sales, or appointment scheduling – and align the structure accordingly.
Structure & content concept
We develop a clear page layout with a convincing argument flow, appropriate text modules, and conversion elements like forms or calls-to-action.
Design & layout
Modern, responsive web design that fits your brand and guides users intuitively – visually clear, easy to read, and optimized for all devices.
Technical implementation with WordPress
The landing page is implemented technically cleanly on a WordPress basis. Naturally GDPR-compliant, accessible, fast-loading, and easily extendable.
Tracking & performance measurement
Setup of conversion tracking, scroll tracking, and event tracking via Google Analytics and/or Matomo. This forms the basis for future optimization.
Quality assurance & go-live
Before going live, we test the Google Ads landing page across various devices and browsers. We only launch when everything fits perfectly.
Support during the campaign
We accompany the active phase of your Google Ads campaign and are available for corrections, A/B variants, or optimizations.
Multiple variants for different products
If you advertise several products or target groups with Google Ads, we develop tailored landing pages for each – aligned with product, goal, and user approach.

Optional Additional Services

A/B tests & variants
You can never predict exactly what works best in advance. A/B tests provide the perfect way to compare different landing page variants and get more from your Google Ads campaign.
Dynamic landing pages
For very specific campaigns or large keyword sets, we offer dynamically generated content based on search queries or parameters.
Multilingual variants
If your Google Ads campaign targets international audiences, we deliver the landing page in multiple languages.
Google Data Studio dashboards
We connect your landing page data with a clear dashboard that presents the key KPIs understandably and up-to-date.

Who Should Use Google Ads Landing Pages?

Our Google Ads landing pages are designed for businesses aiming to achieve concrete results with paid advertising – whether through inquiries, bookings, or direct sales.

They are especially worthwhile when target audiences are clearly defined and the existing website is not optimized for maximum conversions.

Typical use cases include:

You want to get more out of your existing ad budget and increase the conversion rate of your Google Ads campaigns
You want to promote a specific product or offer that gets lost or is not ideally presented on your main site
You need a temporary page for a campaign or seasonal promotion
Your website is too slow, overloaded, not optimized for mobile users, or you lack access to make changes
You plan a new Google Ads campaign and want to achieve the best possible efficiency from the start
You want to address multiple target groups with their own dedicated landing pages

“I have been working with Google Ads for many years, and one thing hasn’t changed: without a well-thought-out landing page, much potential remains untapped. If you’re willing to invest in clicks, you should also ensure those clicks turn into real results. This not only creates better campaign efficiency but usually taps into an optimization lever that many competitors overlook.”

Christian Wagner, Founder of searchads.agency

Why Choose Our Google Ads Agency?

As a specialized Google Ads agency based in Vienna, we don’t develop landing pages in isolation but always in connection with the respective campaign strategy. We understand how target audiences think, what users expect, and why a page fails in practice. When you work with us, you don’t get a standard product – you get a clean solution precisely tailored for performance and your specific campaign.

Campaign-focused, not showroom logic
We always design landing pages from the perspective of the Google Ads campaign – considering target audience, search intent, and advertising goals.
Specialized in Google Ads landing pages
Unlike traditional web design agencies, we focus on conversion optimization and performance and know what really matters for paid Google traffic.
Everything from a single source, without friction
From concept to technical implementation, everything is handled internally. This saves time, prevents misunderstandings, and ensures a consistent result.
Independent & transparent
We operate independently of platform commissions or tool providers. Our recommendations are not bound by partnership agreements but solely serve our clients’ interests.
Small agency with direct contact
Short communication lines, honest assessments, personal support. With us, nothing gets stuck in a queue.

How We Create Your Google Ads Landing Page

Submit briefing
Send us a brief overview or fill out our form – including information about your goals, target audience, offer, and technical environment.
Initial consultation & proposal
If needed, we clarify any open questions by phone and prepare a transparent, easy-to-understand proposal for implementation.
Approval & material submission
After approving the proposal, please send us all necessary content, access credentials, and materials to start the project.
Concept & structure
We develop a clear content concept aligned with your campaign goals, user expectations, and conversion logic.
Design & review
Based on the concept, we create an initial design draft. After your feedback, we adjust it until final approval.
Technical implementation
We build the landing page on a WordPress basis – GDPR-compliant, mobile-optimized, and tracking-ready.
Testing & quality assurance
Before going live, we test the page on all relevant devices and browsers and perform final optimizations.
Go-live & backup
After final acceptance, we deploy the landing page on the live server and create a secure backup.
Ongoing support
During the campaign, we actively monitor the landing page and are available for corrections, A/B tests, or variant deployments.

Questions & Answers About Google Ads Landing Pages

Prices for a Google Ads landing page start at €1,200 net. This entry-level package includes:
- Strategic concept development
- Design and technical implementation based on WordPress
- Tracking integration (e.g., for forms, clicks, or scroll depth)
- Quality assurance, go-live, and backup
The final price depends on scope and complexity:
Multilingual versions, dynamic content, or A/B testing require additional effort. We therefore always provide a tailored offer based on your briefing.
A landing page is not just a subset of your website but a focused response to a specific search intent. While regular subpages often mix multiple topics and goals, a good Google Ads landing page pursues a single objective: conversion.
What makes it better:
- No distracting navigation elements
- Clear, persuasive argument structure
- Focus on one central message and a clear call to action
- Fast loading, mobile-optimized, and immediately understandable
By concentrating on the essentials, users are less distracted, feel more guided, and thus convert more frequently. Conversion rates increase, cost per inquiry decreases, and the overall campaign results become more efficient.
A dynamic landing page is a version where certain content is automatically customized for the user – for example, based on the searched keyword, location, or a parameter from the Google Ads ad.
Typical examples of dynamic content include:
- Headline adapts to the search query
- Text varies depending on product category or region
- Images or calls-to-action are targeted specifically
Technically, this is implemented using URL parameters, JavaScript, or special WordPress setups.
The advantage: the page feels more relevant to the user because it addresses their situation or needs more directly.
Dynamic landing pages are especially useful for larger campaigns with many ad groups, product variants, or locations. They increase relevance and often improve conversion rates – without increasing the budget.