Professional keyword research

Data-driven insights into target groups and markets
Find out which search terms your target group uses to look for solutions, products or services like yours. Professional keyword research provides a data-driven basis for identifying correlations, setting priorities correctly and basing marketing decisions on solid facts – whether in strategic planning or specific measures such as search engine advertising and SEO.

Our service in detail

Our keyword research provides you with a structured and comprehensible overview of which search terms are relevant to your business goals. The analysis is based on your individual briefing and is carried out carefully and individually – not by automated tools.

Identification of relevant search terms
Based on current data and our understanding of the market, we analyse which terms your target group is actually searching for.
Structuring by topic clusters
We bundle the keywords we find into meaningful topic groups. This structure can also serve as a possible basis for your campaigns, website architecture or content planning.
Evaluation of search intent
We analyse the intent behind each search query (e.g. informational, ready to buy, looking for a solution).
Analysis of search volume and competition
You receive a clear assessment of the monthly search volume and the intensity of competition for the most important terms. We also analyse whether there are any significant seasonal fluctuations in search volume.

Optional additional services

Competitor analysis
On request, we use professional tools to analyse which search terms your most important competitors use in Google Ads or SEO and where there is untapped potential for you.
International keyword research
We support you in expanding into new markets with research that takes linguistic and cultural characteristics into account. In some cases, we work with external partners who operate according to our specifications and guidelines.

Who our keyword research is for

Our keyword research is aimed at companies that do not want to leave their strategic decisions to chance. It provides a clear, data-driven picture of your target groups and markets and helps you to plan and implement growth in a targeted manner.

Typical use cases are:

You want to understand the needs and problems of your target group in detail so that you can tailor your products, services or content precisely to them.
You are planning a new SEA campaign or SEO measures and need an initial data-based foundation.
You want to expand into new markets and business areas and need a reliable assessment of current demand and market potential.

“What continues to fascinate me about keyword research is the depth of insight it provides. You’re not just looking at data, but directly into the needs and desires of thousands of people. My most memorable experience was when we identified a completely new, less competitive business area for a client by analysing search queries. This area, which no one had originally considered, is now the most profitable for the entire company. This shows the true power that lies in this data.”

Christian Wagner, owner of the agency – has been working in search engine marketing since 2008

Your added value: Why you should work with us on keyword research

We don’t just provide you with data, but also a strategic foundation for your business success. Our approach is designed to offer you real added value.

Strategic foundation instead of isolated analysis
We never view your keyword research in isolation, but always in the context of your overarching goals. Our analysis is the perfect foundation for your next steps in marketing strategy, SEO, Google Ads or content development.
Klarheit und Handlungsempfehlungen statt reiner Daten
Sie erhalten von uns keine unübersichtlichen Datenlisten. Wir übersetzen komplexe Informationen in eine verständliche und priorisierte Übersicht, die Ihnen als klare Entscheidungsgrundlage dient und mit der Ihr Team sofort weiterarbeiten kann.
Clarity and recommendations for action instead of pure data
You won’t receive confusing lists of data from us. We translate complex information into a comprehensible and prioritised overview that serves as a clear basis for decision-making and that your team can immediately continue working with.
Focus on business success and new potential
Our goal is to identify search terms that not only generate traffic but also bring real business success. In doing so, we often come across untapped niches and customer needs that provide valuable insights for your product strategy and communication.
Partnership-based cooperation on equal terms
As an independent agency, we provide honest advice that is exclusively in your best interests. If required, we can also support you with implementation after the research phase, whether through search engine optimisation of your website or the creation of Google Ads campaigns.

This is how our collaboration works

Your briefing
You tell us the goal of the research and provide us with all the important information about your offering, your target group and your target region.
Personal consultation
If necessary, we clarify any open points in a brief exchange. This ensures that we understand your requirements exactly.
Individual offer
On this basis, you will receive a transparent offer from us that is tailored precisely to your needs and goals.
Analysis and research
Once you have given your approval, we will start the analysis. We will research relevant keywords, form logical topic clusters and evaluate potential and competition.
Report and discussion
You will receive a structured report from us, including an Excel file. We will then be available to answer any questions you may have or discuss the results.

Questions and answers about the keyword research

Especially in niche markets or the B2B sector, professional keyword research shows its full potential. While search volumes are often lower here, user intent tends to be much more specific and purchase interest significantly higher. Fewer searches also (often) mean less competition and a valuable opportunity to position yourself as an expert on a particular topic. Our task is to identify the exact technical terms and “long-tail keywords” your highly qualified target audience uses. We uncover which specific problems your potential customers are looking to solve. In such niches, even a small number of new clients gained through improved visibility can represent enormous business value.
The starting point for our work is always your individual briefing. Before we begin our analysis, we need to understand your business model, your goals and your target audience in detail.
Our focus is on identifying business-relevant keywords that match your goals. These could be generating qualified enquiries and sales to grow your business, or building awareness, where traffic plays a greater role.
However, the basic rule is that a keyword with a high search volume is worthless if it appeals to the wrong target group. That is why we carefully evaluate the relevance of each individual term for the set goal. We clearly distinguish between keywords that are suitable for customer acquisition and those that are primarily informative in nature. This ensures that you invest in exactly the search terms that suit your business and your goals.
ChatGPT:
For our analyses, we rely exclusively on Google’s own data sources (Google Keyword Planner, Google Search Console). Unlike many third-party tools that often base their data on secondary sources, we access the most reliable data foundation directly.
This offers you a crucial advantage: the search volumes and competition data we present are as precise and up to date as possible. You receive an analysis based on real user data and the same information Google uses for ad delivery and website evaluation. This creates a highly robust and trustworthy foundation for your strategic decisions.
This is an important issue that is currently preoccupying the entire industry. Search behaviour is increasingly shifting away from traditional search engines towards dialogue-oriented AI systems such as ChatGPT or Google Gemini. People are asking more complex questions in natural language instead of just entering individual keywords.
However, there is currently no reliable, public data on the specific queries users enter into these closed systems. The operators of these AI models do not provide interfaces for systematic analysis. Our keyword research therefore focuses primarily on the immense volume of data from traditional Google searches, as this remains the largest and most reliable source for analysing market demand. We are closely monitoring the development of AI search and will adapt our methods as soon as reliable data sources become available. Until then, analysing Google search behaviour provides the most solid foundation for your marketing strategy.
The keyword research is the strategic foundation. The results show you where your greatest potential lies. We can then help you implement the next steps. For Google Ads, we use the researched keyword clusters to build campaigns with targeted ad groups. In the field of search engine optimisation (SEO), the analysis serves as a roadmap for creating new content or optimising existing pages. So whether you want to launch a Google Ads campaign, revamp your website or develop a content strategy, we are here to support you as a long-term partner, helping you to convert your potential into measurable success.