Google Ads Coaching

You manage Google Ads in-house but want to unlock more of your campaign’s potential?
Our Google Ads coaching helps you challenge existing structures, implement targeted optimizations, and build confidence in managing Google Ads effectively.

Our Google Ads Coaching Services in Detail

Our goal is to empower in-house teams to manage their Google Ads campaigns independently, efficiently, and with a clear sense of direction – without relying on external support in the long term.

Individual 1:1 coaching
In personalized coaching sessions, we address your specific challenges. We answer open questions, close knowledge gaps, and help get your campaigns back on track with clear goals.
Strategic sparring for in-house teams
We support internal marketing teams in advancing their campaigns – whether through one-time strategy sessions or ongoing guidance. Our goal is to help your team grow stronger.
Training and onboarding for internal stakeholders
Want to manage Google Ads internally and need practical guidance to get started? We prepare individual team members for their new role – with real hands-on know-how instead of generic slide decks.
Targeted help with specific questions or problems
If your campaigns aren’t performing, tracking isn’t working, or a budget decision needs to be made – we’re here to help. Direct, solution-oriented, and without detours.
Independent external opinion
Need a second opinion on your current setup or an external recommendation? We offer a neutral perspective – experienced, objective, and free from sales agendas.
Support during new setups, relaunches, or structural changes
When launching new campaigns, restructuring, or relaunching your website, we provide strategic and technical guidance – ensuring everything works together seamlessly.

We can support you with topics like:

Structuring Google Ads campaigns
Selecting and evaluating suitable audiences and keywords
Reducing wasted spend and improving targeting
Writing effective ad copy and creative assets
Setting up and reviewing conversion tracking
Strategic budget allocation and bidding strategies
Evaluating campaign performance based on meaningful metrics
Optimizing landing pages in combination with the campaign
Planning, executing, and analyzing tests
Troubleshooting when campaigns underperform
Creating and interpreting clear, actionable reports

Coaching formats:

Remote or on-site in Vienna (upon agreement)
Flexible duration – as a one-time session, ongoing support over several weeks, or continuous coaching

Who Is Google Ads Coaching For?

Businesses that set up or currently manage Google Ads in-house
In-house marketing teams with specific questions, uncertainties, or optimization needs
Managers aiming to use budgets more effectively and achieve better results
Organizations looking to become less dependent on agencies and build internal expertise
Anyone who wants not only to operate Google Ads but truly understand and use it strategically

Note: Our coaching services are exclusively for businesses and sole proprietors – not for private individuals.

“To me, coaching isn’t about delivering standard slide decks but about solving real problems in a practical way. I want our clients to understand Google Ads, question it, and make better decisions on their own.”
Christian Wagner, Agency Owner – working with Google Ads since 2008

Why We Are the Right Partner for Your Google Ads Coaching

Independent advice without sales pressure
We are not a typical Google Ads agency using coaching as a gateway to management packages. Our goal is for you to master Google Ads yourself – not to rely on us indefinitely.
Practical, not theoretical
Our coaching takes place directly in your Google Ads account. No slides, no jargon – just clear, practical approaches that work.
A holistic understanding of successful campaigns
We don’t just think in keywords and ads. We consider the entire process from the first impression to conversion.
Interdisciplinary expertise
Whether it’s web analytics, conversion optimization, or strategic brand positioning – we bring in knowledge beyond pure campaign management.
Flexible formats and tailored content
Whether you need targeted support, ongoing sparring, or specific training, we adapt to your needs – not pre-made programs.
Many years of Google Ads experience
We have worked with Google Ads for years, supporting companies ranging from solo entrepreneurs to international mid-sized businesses.
Clear, approachable communication
We speak your language and help you gain confidence in your decisions – without creating dependence on us.

How Our Google Ads Coaching Works

Briefing and goal definition
Send us a brief overview with the key information. In a free initial consultation, we clarify your goals, expectations, and the potential scope of the coaching.
Review and preparation
We get access to your Google Ads account and, if applicable, your web analytics tools. Based on this, we tailor the coaching to your specific needs.
Coaching sessions (remote or on-site)
Sessions take place live – either via video call or, by arrangement, on-site at your location in Vienna and surrounding areas. We work directly in your account and address your questions in detail.
Follow-up and recommendations
Upon request, you’ll receive a written summary with concrete recommendations, open points, and next steps.
Optional: follow-ups and ongoing sparring
If desired, we can support you over a longer period – for example, assisting with strategic changes or serving as a regular sparring partner for your team.

FAQs About Google Ads Coaching

Our coaching is billed hourly – transparently and based on effort. There are no minimum terms or flat fees.
The actual time required depends on the scope of topics, number of sessions, and individual consulting needs. Typically, companies start with a limited initial package, e.g. 2 to 4 hours, and then decide whether to deepen the coaching or return for occasional support as needed.
We’re happy to provide a non-binding offer based on your briefing.
Yes. Our coaching is explicitly designed for businesses with little to no prior Google Ads experience. We start wherever you are – whether you’re launching your first campaign or have some experience already.
All content is delivered in an understandable and practical manner. Our goal is to teach not only the “how” but also the “why” – so you can make informed decisions confidently.