What we can do to optimise search campaigns
Whether it’s one-off optimisation or ongoing campaign management: as a Google Ads Agency, we take care of numerous issues to get the most out of your advertising budget.
Our three basic principles
- A defined campaign target is always paramount when doing optimisation
- We make decisions based on the data
- We analyse and optimise campaigns on a holistic basis - from the first click through to visiting the website
Analysis & optimisation of various campaign parameters
- Campaign budgets
- Keywords and negative keywords
- Performance of ads & ad extensions
- Auction bids
- Conversions, conversion rate
- Performance on various levels (e.g. campaign, ad group, geographic origin, keyword etc.)
- Optimising ad content
- Degree of coverage of campaign
- Scatter losses within the target group
- Bidding strategies & automatic optimisation mechanisms
- Ad positioning
- Google Ads competition
- Focus of the campaign (e.g. geograpichal, devices, timing etc.)
- Campaign structure
- Analysis of untapped potential
- Revenues generated (if e-commerce tracking used)
Analysis & optimisation of landing pages & websites
- User quality in the different search segments
- Duration of visit
- Pages visited
- Bounce-rate
- Bounce-rate per page
- Conversion funnel
- Conversions & cross-channel conversions
- Optimising website content and user-friendliness
- Analysing user behaviour according to end device, geographic origin & other parameters
- Tracking optimisation
Competitors
- Identifying competitors
- Observing what competitors are doing and using the information gained to optimise campaigns
Testing
- Designing, setting up and evaluating tests