Search engine optimisation (SEO) for Craftspeople

Use our SEO consulting for tradespeople as a starting point to make your business more visible in search engines.

These Benefits SEO Brings to Your Craft Business

Through search engine optimization (SEO), your craft business will be more easily found by potential customers for relevant searches. This increases your visibility.
A good user experience on your website is also important for SEO. Improving it can lead visitors to engage longer with your content, increasing the likelihood that people will get in touch with your business.
Better visibility in search engines will increase the number of visits to your website.
If your website ranks well in unpaid search results and generates additional orders, you become less dependent on paid advertising.
SEO involves analyzing a wide range of data. This allows you to discover new business opportunities that your company can leverage.

Our SEO agency helps craftspeople become more visible in search engines and thus generate new business.

Our SEO agency services for craftspeople

Search engine optimisation is a diverse and extensive field. As an SEO agency, we offer tradespeople the following services, among others:

Status quo analysis:

We analyse which search terms your craft business's website already appears for in search engines and how it is positioned in the results.

keyword research

In a keyword analysis, we identify search terms and search environments that are relevant to your craft business and show you the search volume and competition surrounding these search terms.

SEO consulting & strategy development

First, it is important that we get to know and understand your craft business and your goals. Coupled with a status quo and keyword analysis, we advise you on how best to achieve these goals and what effort is to be expected.

One-time website analyses & basic search engine optimisation

Once an initial rough SEO strategy has been developed, it makes sense to carry out a comprehensive website analysis and optimise the basic SEO parameters at the start of the collaboration. This allows important weaknesses that have a fundamental negative impact on your rankings to be ironed out.

Ongoing SEO support

Search engine optimisation is a long-term, dynamic process, as many important parameters are constantly changing. Continuous search engine optimisation should therefore be carried out to ensure gradual improvement and security. As an agency, we monitor rankings, evaluate optimisation potential and implement appropriate measures.

SEO optimisation of website content

Content plays a central role in search engine optimisation. Our Vienna-based SEO agency revises existing content to make it more SEO-friendly, but also creates completely new, fresh content for your craft business's website.

Supplementary Google Ads campaigns

In some cases, a Google Ads campaign is a good alternative or supplement to SEO. In this case, as a Google Ads agency, we can set up, manage and optimise appropriate campaigns for your business.

Ranking observation

After optimisations have been made to a website, the ranking should be monitored to see whether the desired success has been achieved. In addition, SEO monitoring is useful for gaining a general overview of the rankings for important business-relevant search terms.

Competitor analyses

As an SEO agency, we analyse who your competitors are in the unpaid search results and what we can learn from your competitors and use for search engine optimisation.

Link Building

Not only the website itself, but also the links on the internet influence the authority that a search engine attributes to you. As an agency, we can help you build links step by step.

The benefits we offer you as an agency

Focus on real business value

Clicks alone are of little value if they do not lead to new orders. As a results-oriented SEO agency, we focus on bringing qualified visitors to your website – people who have a specific interest in your craftsmanship services.

No empty promises

Many SEO agencies promise the moon. We don't. SEO is dynamic and often highly competitive. That's why we give you a realistic assessment of what you can expect and focus on transparent communication.

Up to date

SEO is constantly evolving, and so are we. Whether it's technical changes, new optimisation strategies or findability in AI results, we ensure that our customers benefit without chasing every short-term trend.

Maximum flexibility

We do not impose any long-term commitments. We are confident in the quality of our work, so you can terminate, pause or adjust our collaboration at any time.

Holistic approach

SEO only works if the entire process is right. We don't just optimise for clicks, we accompany your users from their first visit to their enquiry. Long, confusing texts or unclear structures prevent results – we pay particular attention to this.

Plain language instead of marketing jargon

SEO is complex enough. We always explain our work in a way that is easy to understand, so that you know exactly what we are doing and why.

The process of working with us as an agency

Goal Definition: First, we define the goal of search engine optimization together with you. This could be, for example, generating new orders or increasing the visibility of your business in a specific search context.
Analysis: In the first step, we perform a keyword analysis to determine which search terms are relevant for your craft business to achieve the goal. At the same time, we also check whether your business is already being found for these search queries.
Defining Actions: Depending on the current status, we develop concrete recommendations on how to improve your website’s visibility in search results. This often involves revising existing content but can also mean that a website needs to be fundamentally rebuilt.
Implementation: Next, we carry out the implementation of the measures and/or support your existing web agency or internal staff in doing so.
Monitoring & Adjustment: After implementing the measures, we track how the rankings develop. This allows us to see whether the actions have the intended effect and make adjustments if necessary. This is a long-term process, as ranking improvements do not happen immediately but occur gradually over time. Even if the set goal is achieved, we recommend continuing to monitor the rankings, as activities by SEO competitors or algorithm changes can lead to a loss of positions.

Your next step to improving your Google visibility

‘SEO is a customer acquisition tool designed to bring you work. We take your craft business to where customers are searching and ensure that visitors turn into real orders. Clear, direct and without any marketing frills.’

Christian Wagner, agency owner

As an agency, we usually start by looking at your available SEO budget and then recommending a suitable range of services based on this budget.
However, the costs of search engine optimisation are directly linked to the amount of work we as an agency have to do. If your company has a very extensive website, an SEO analysis will be much more labour-intensive than for a small website. If only minor cosmetic changes to a website can be implemented for SEO, the effort involved is significantly lower than if extensive new content or even a new website has to be created.
Our goal is to find the right solution for your business that meets both your needs and your budget.
This could be the case, for example, if you need to generate orders immediately and don’t have six months to wait for your ranking to improve significantly. Or it may be that you first need to determine whether a ranking for a particular search term makes business sense at all. Then there are cases where the unpaid search results are so competitive that search engine optimisation would be more expensive than a Google Ads campaign.
How quickly optimisation takes effect depends on many factors and can never be predicted with certainty. In most projects, we see significant improvements 2-3 months after implementation. Occasionally, however, we see significant ranking gains after just a few weeks.
If SEO is implemented on a completely new domain, it can take significantly longer for results to become visible, as the domain does not yet have the necessary seniority due to its young age. Even for websites that have been penalised by search engines, it can sometimes take a long time to see a recovery.
The goal of search engine optimisation (SEO) should always be to improve your visibility in search queries relevant to your business. Successful SEO therefore helps to generate new orders. However, unlike advertising, search engine optimisation does not lead to immediate orders; instead, its success only becomes apparent after some time. SEO is therefore not suitable if you need to generate customers in the short term. In this case, search engine advertising with Google Ads is more effective.