Google Ads for Workshops

Attract new customers and orders strategically with search engine advertising

Many workshops face a crucial question: How do we specifically find new customers who are looking for exactly our services? The digital environment is evolving rapidly, and while traditional methods are losing their effectiveness, potential clients have long been researching online – often directly via Google. Does this situation sound familiar to you?

Questions workshop owners frequently ask us:

How do we ensure our workshop is found on Google when someone is searching for a specific service in our area?
Is Google Ads also worthwhile for us if our service offering is specialized or our capacity is limited?
How do we stand out online from local competitors and make our unique selling points visible?
Can we effectively use Google Ads to specifically generate new orders?

Our Vienna-based Google Ads agency supports all types of workshops in digital new customer acquisition. We develop tailor-made campaigns that are geared towards clearly measurable results, from strategy to optimization.

The digital shift demands a new customer strategy

For many workshops, customer acquisition has long relied on established client bases and personal recommendations. However, the market is changing: The online offering is becoming more diverse, competitors are investing in their digital presence, and customers expect fast, transparent information online. Those who are not active here risk remaining invisible.

Common challenges for workshops:

The majority of potential customers start their search for services online.
Larger competitors or online portals dominate paid online visibility, making it difficult for smaller businesses to be found.
Relying solely on existing customers and recommendations is often no longer enough to ensure a stable order situation.
There’s a lack of a clear online strategy or the necessary internal resources to independently manage effective Google Ads campaigns.

If you remain invisible online, potential orders are lost

The search for a suitable workshop almost always begins on Google today. If your business isn’t present there or your ads aren’t convincing, potential customers quickly turn to the competition. Especially in the local environment, this can make a decisive difference.

What’s at stake:

You lose qualified new customers to competitors because your online visibility is insufficient.
Valuable inquiries land with competitors who have an optimized Google Ads setup.
Your company appears less contemporary, as a compelling digital presence is lacking.
Without precise data and transparency, there’s no basis for predictable and successful customer acquisition.

Our Google Ads Solutions for Workshops

We design and manage Google Ads campaigns precisely tailored to your workshop’s specific goals and target audiences. We guide you from the initial idea to continuous performance improvement.

Tailored Strategy Development

Together, we develop a clear positioning for your business in the digital space. This ensures that your ads precisely communicate your expertise and service offering, attracting the right customers.

Market and Keyword Analysis

We meticulously analyze your competitive situation and identify the exact search terms your target audience uses to find services like yours. Based on this, we develop a data-driven campaign structure.

Effective Campaign Setup

We professionally set up your Google Ads campaigns – including concise ad texts, target audience-specific targeting, and optimal budget allocation. Every element is aligned to generate qualified inquiries, for example, enabling direct bookings for watch repairs or inquiries for tire changes.

Landing Page Creation

If needed, we design and optimize special campaign landing pages. These pages present your services clearly and appealingly, leading to higher conversion rates and maximizing the full potential of your ad campaigns by, for example, enabling direct online appointment booking for a bicycle service or an inquiry for machine maintenance.

Ongoing Campaign Management and Optimization

Our Vienna-based Google Ads agency continuously manages your campaigns, analyzes performance data, and regularly performs optimizations. This ensures your sustained visibility, continuously improves your results, and fosters lasting customer growth.

Transparent Tracking and Reporting

We implement clean conversion tracking so you can precisely understand which inquiries (e.g., phone calls, contact form submissions) directly result from your Google Ads campaigns. All relevant data is transparently prepared and regularly discussed with you.

Optional SEO Support

Upon request, we complement your Google Ads activities with targeted measures to improve your organic search engine visibility – a valuable addition for long-term success.

Your Advantages of Partnering with a Specialized Agency

As an agency focused on digital customer acquisition, we understand the specific requirements and goals of workshops in today’s environment. Our approach is structured, results-oriented, and designed for the long-term success of your workshop.

Reliable. Measurable. With Guaranteed Impact. Entrust us with the setup and management of your Google Ads campaign, including landing page and tracking, and we guarantee you measurable results in the form of qualified customer inquiries within the first three months. Should these results unexpectedly not materialize, we will fully refund our agency fees for setup and management. No questions asked.

Focus on Your Success

We measure our success by the number of qualified inquiries you generate. We focus on targeted advertising that truly brings customers to your business, not just clicks at any cost.

Deep Industry Understanding

We understand the specifics of various workshop types – from automotive and bicycle repair to watch or mobile phone services. Our campaigns are individually tailored and consider your specific target audience and regional market situation.

Individual Strategies

Every business is unique. That's why we don't develop standard solutions, but rather tailor-made campaign strategies with clear objectives that highlight your specific services and unique selling proposition.

Holistic Optimization

We consider the entire digital environment: from the initial search query and ads to the optimized landing page and the final inquiry. All steps are coordinated to achieve maximum efficiency.

Transparent Communication

You retain full insight into your campaigns at all times. We meticulously document all processes, regularly discuss results, and value open and understandable collaboration.

Flexible Services

Whether it's a one-time campaign setup, continuous management, or ad-hoc support: We flexibly adapt to your needs. You decide which tasks you want to handle internally and where you want to benefit from our expertise.

Independent and Honest Consulting

Our Vienna-based Google Ads agency operates independently and is consciously not a Google Partner. This allows us to always make decisions in the best interest of our clients and offer objective, well-founded advice. We do not have hidden fees or commissions.

Your Path to More Orders

initial consultation
In a non-binding consultation, we discuss your goals with Google Ads and determine whether this marketing tool is optimally suited for your workshop business. You receive an initial assessment and can ask any questions you have.
Strategy Draft and Offer
Based on your target audience, region, and market position, we develop an initial rough strategy draft. Subsequently, you receive a detailed offer that transparently itemizes all services and the associated efforts.
Campaign Implementation
Upon your engagement, we technically and substantively set up your Google Ads campaigns. This includes structuring, ad creation, tracking, potentially landing page creation, and fine-tuning all settings.
Ongoing Management, Optimization, and Reporting
We continuously manage your campaigns, regularly analyze performance, and perform targeted optimizations. You receive understandable reports and always have the opportunity to introduce new ideas or priorities.

Start Your Digital Customer Acquisition with Google Ads Now

“It is important to me that you, as a workshop owner, reach exactly the customers you are looking for. Whether you repair mobile phones or service cars: together we develop a Google Ads strategy that not only generates clicks, but also real orders for your business. You can rely on that.”

Christian Wagner, agency owner

Let’s explore together how your workshop can achieve greater online visibility. In a non-binding conversation, we’ll find out if Google Ads is the right solution for your goals and how we can specifically support you.

Häufig gestellte Fragen

The costs for Google Ads are variable and depend heavily on the specific industry, regional competition intensity, and your specific goals. We develop an individual budget strategy for each workshop, precisely tailored to your needs. The first measurable results in the form of qualified inquiries or website visits are usually visible within the first few weeks after campaign launch. Thanks to our data-driven optimization, these results continuously improve.
A professional website is the ideal foundation for successful Google Ads campaigns, as it provides potential customers with comprehensive information about your services and builds trust. Should you not yet have an optimized website or require a specific landing page for your ads, we are happy to develop one for you. Our goal is to ensure that every click on your ad is optimally converted into a customer inquiry.
Google Ads is particularly effective for specialized workshops. Through precise keyword targeting, we can ensure that your ads are shown only to users who are specifically searching for your unique services. Whether it’s mobile phone repair, watch service, bicycle workshop, or maintenance of complex industrial machinery – we reach your niche precisely and minimize wasted spend. Google Ads allows us to optimally highlight your expertise and attract the right customers.
Google Ads (paid ads) and SEO (organic search engine optimization) are two different but ideally complementary strategies for your online visibility. With Google Ads, you achieve immediate visibility at the top of search results, quickly generate qualified inquiries, and can adjust campaigns very flexibly. SEO, on the other hand, aims at building long-term visibility without direct click costs. Depending on your goals and budget, we recommend a combination of both. While Google Ads provides quick results, SEO creates a sustainable foundation for your online presence. We are happy to advise you on which combination makes the most sense for your workshop.

Google Ads for Workshops

Attract new customers and orders strategically with search engine advertising