Google Ads for tax advisors

Would you like to acquire new clients in a targeted manner – without detours or wasted effort?

Whether you already place ads or are just getting started, many tax advisors ask themselves similar questions:

Is Google Ads worthwhile for our firm?
How much budget is reasonable?
How do we reach exactly the clients who are right for us?
How do we differentiate ourselves in the market when many others offer similar services?
What interesting niches can I occupy in tax consulting?
Can I also use Google Ads for recruiting?

We support tax advisors in using Google Ads in a targeted manner to acquire new clients in the long term – with structure, experience, and an eye for the essentials.

The challenge: attracting attention in a demanding market

Tax advisors need trust – and that often starts with the first impression.

But competition is fierce, especially online:

Many firms advertise very similar services
Portals and software providers vie for the same target group
Clients compare not only prices, but also appearance and clarity

Without a clear strategy, Google Ads quickly becomes a cost trap instead of an investment.

What is at stake?

If your company is not present in search engines online, you are missing out on opportunities every day:

Potential clients look elsewhere—and end up with your competitors
You are not collecting valuable data that could help you gain a competitive edge
The demand is there—but without targeted management, your advertising budget is wasted
Your company appears less visible and less tangible to new target groups

Google Ads for tax advisors works – if the concept, implementation, and optimization are right

And this is exactly where we come in. As a specialized Google Ads agency based in Vienna, we take care of everything for you – from strategic planning to ongoing optimization.

Position your company correctly

Every successful campaign starts with a clear profile. Together, we define target groups, specializations, and strengths—so that you don't appear interchangeable, but instead address your audience precisely.

Develop a strategy for acquiring clients

Based on keyword and competitor analysis, we develop a Google Ads strategy that focuses on qualified leads—not clicks, but results.

Suitable geographical coverage

We place ads exactly where your firm wants to attract clients—locally, nationally, and even internationally. No wasted coverage, no unnecessary costs.

Set up a professional Google Ads campaign

From selecting search terms and writing ad copy to tracking conversions, we take care of every detail—reliably and with a keen understanding of your industry.

Landing pages that build trust

Most corporate websites are not designed for online acquisition and are too distracting. We create customized pages that get to the point—and lead to an initial consultation.

Ongoing support & optimization

We continuously analyze, test, and improve with one goal in mind: more relevant inquiries for your budget. Transparent, data-driven, efficient.

Clear insights instead of technical jargon

You will receive regular, easy-to-understand reports and access to a live dashboard that clearly displays all results.

Optional: SEO as a long-term addition

If Google Ads is performing well, it may be beneficial to apply the insights gained to your search engine optimization. Upon request, we can develop a complementary SEO strategy with a focus on relevant keywords, local visibility, and a strong performance profile for your company.

We know that as a tax advisor, you have better things to do than worry about click prices and conversion rates. That’s why we take care of the implementation – in a structured manner and with a focus on what’s important: attracting new clients for the long term.

What sets our Google Ads agency apart from others

Google Ads can be a powerful channel for acquiring clients – if the strategy, implementation, and support are right. As a specialized Google Ads agency with a focus on digital customer acquisition, we know what matters: clear processes, honest advice, and tangible results.

Here’s what makes us special:

Guaranteed success: We firmly believe that a good campaign must deliver results—no excuses. That’s why we guarantee measurable inquiries within the first three months if we implement and manage your campaign in its entirety, including the landing page. If these are not achieved, we will refund our agency fees for setup and management in full. No ifs, ands, or buts.

Focus on results

No empty promises – we measure success by concrete client requests, not impressions.

Industry knowledge

We understand the unique characteristics of tax consultancies—and we know how potential clients search, compare, and make decisions online.

Flexible collaboration

No long-term contracts. You remain flexible and independent at all times.

Holistic optimization

We consider the entire journey from the initial search term to the contact form – and optimize every step along the way.

Full transparency

You retain all access—from your Google Ads account to the tracking dashboard. We work openly, transparently, and without hidden dependencies.

Regional exclusivity

We do not represent any competing tax advisors in your immediate vicinity – your interests are our top priority.

Extensive experience

We have been working with Google Ads for many years and know how to get tax firms ahead in the digital world.

Data protection compliant

From the ad to the landing page, we rely on GDPR-compliant solutions – e.g., with cookie-free tracking via Matomo.

Independent & honest

We are not a Google partner agency. You will receive honest recommendations from us – without sales pressure or sugarcoating.

This is how the partnership works:

Free initial consultation
We discuss your tax consultancy, your goals, and work with you to determine whether Google Ads is the right fit for you.
General strategy & quote
You receive a concrete, transparent quote tailored to your situation.
Campaign setup
We get your campaign up and running, including landing pages and tracking.
Ongoing support & optimization
We get the most out of your budget and keep you informed every step of the way.

New clients with Google Ads – your next step

Tax consulting requires trust – even online. We help tax consulting firms to be visible exactly where potential clients are looking for support. Not with empty promises, but with a clear strategy, clean implementation, and tangible results. Our goal is not advertising for the sake of advertising – but genuine inquiries that are a good fit for your firm.

– Christian Wagner, Owner – has been working in search engine advertising since 2008

If you would like to know whether Google Ads is right for your firm, let’s talk. No strings attached. Honest. Direct.

Frequently asked questions

Google Ads works reliably and predictably for many tax services. Whether it’s tax returns, accounting, or payroll accounting, there is clear search behavior and solid demand for these and similar topics.
In highly specialized areas, such as succession planning or crypto topics, however, acquiring clients via Google Ads can be more difficult. We check in advance whether and how your topic is suitable and give you an honest assessment.