Google Ads for Property Management Companies

Use search engine advertising to specifically attract new property owners and listings

Many property management companies face the same challenge: the market is becoming more digital, but proven strategies for attracting property owners no longer work as they used to. At the same time, expectations for professional marketing are rising, and property owners now primarily research via Google. Does this sound familiar?

Common questions property managers often ask us:

How can we be visible on Google when someone searches for a property management company in our area?
Is Google Ads worthwhile for us if we only have limited properties or capacity?
How do we differentiate ourselves online from other property managers nearby?
Can we use Google Ads specifically to attract property owners’ attention?

Our Google Ads agency from Vienna supports property management companies in digital owner acquisition with campaigns that are holistically set up, holistically optimised and specifically geared towards measurable success.

The market is becoming more demanding—and more complex

For many property management companies, acquiring clients used to rely on recommendations and local networks. But the market has changed: new providers are entering the competition online, property owners expect digital processes, and on Google, those who are visible win. Those who are not present often remain under the radar.

Typical challenges faced by property management companies:

More and more property owners research online first before making contact
Large providers invest heavily in paid visibility, pushing out smaller property managers
Recommendations alone are no longer enough to attract new clients
Many property managers lack a clear online strategy or the resources to implement one

What happens if you are not found online?

Today, almost everyone searching for a property management company starts with Google. If your management company is not present there or uses unclear ads, valuable inquiries are lost to competitors. This can quickly become decisive, especially in local markets.

What is at stake:

Potential new clients hire other management companies because you are not visible
Online inquiries go to competitors with better Google Ads setups
Your company appears less professional than it actually is due to a weak first impression
Without data and transparency, there is no foundation for systematic customer acquisition

Our Services for Property Management Companies

We develop Google Ads campaigns precisely tailored to the goals and target audiences of property management companies. From the initial concept to ongoing optimization, we support the entire process.

Strategic Positioning

Together, we develop a clear positioning for your property management company. This ensures your ads stand out clearly from the competition and reach the right property owners.

Competitive Analysis and Keyword Research

We analyze the level of competition in your region and identify the search terms property owners actually use. Based on this, we develop a well-founded campaign strategy.

Campaign Setup in Google Ads

We precisely set up your campaigns—with ad texts, audience targeting, and budget allocation focused on maximum efficiency. All elements are aligned to attract property owners.

Development of Landing Pages

If needed, we create dedicated campaign landing pages that clearly and convincingly present your services. These pages improve conversion rates and help unlock the full potential of your campaigns.

Ongoing Management and Optimization

Our Google Ads agency from Vienna monitors your campaigns on an ongoing basis, evaluates data and optimises them regularly. In this way, you remain permanently visible, improve your results and gain new owners in the long term.

Tracking and Success Measurement

We ensure clean conversion tracking so you can see exactly which inquiries come through Google Ads. All results are transparently prepared and regularly discussed with you.

Optional: SEO Support

If desired, we also assist with the organic findability of your property management company—as a meaningful complement to ongoing campaigns.

Optional: Coaching and In-House Support

If you want to handle Google Ads internally, we support your team with individual coaching or take over strategic management on a case-by-case basis.

Why Property Management Companies Should Work with Us

Als spezialisierte Agentur wissen wir, worauf es bei Google Ads für Hausverwaltungen wirklich ankommt. Unsere Arbeitsweise ist klar, zielgerichtet und auf nachhaltige Ergebnisse ausgerichtet.

Reliable. Measurable. With a Success Guarantee.
We guarantee measurable results in the form of qualified property owner enquiries within the first three months when we fully set up and manage your Google Ads campaign, including the landing page and tracking. If these results are not achieved, we will refund our agency fees for setup and management in full. No questions asked.

Focus on Results

We measure our success by whether you gain qualified inquiries. Not just clicks at any cost, but targeted advertising that convinces property owners.

Industry Expertise

We understand the requirements and specifics of property management companies. Our campaigns are not off-the-shelf but tailored to your target groups and local market situation.

Individual Strategies

Every property management company is different. That’s why we don’t develop standard solutions but focus on customized campaigns with clear objectives.

Holistic Optimization

We consider not only your Google Ads campaign, but also the wider context. All elements, from search behaviour to landing page to conversion, are aligned.

Transparent Collaboration

You retain full control over your campaigns at all times. We document every step, regularly discuss results, and work openly and comprehensibly.

Flexible Management

We adapt to your needs, whether you require a one-time setup, ongoing optimisation or occasional support. You decide how much you want to manage in-house and in which areas you would like us to provide support.

Independence and Honesty

Our Google Ads agency in Vienna is independent and we are therefore deliberately not a Google partner. It is important to us that we can always make all decisions in the interests of our customers and offer sound, honest advice. We do not offer kickbacks or hidden commissions.

This is how working together with our agency works.

Initial Consultation
In a non-binding initial consultation, we clarify which goals you want to achieve with Google Ads and whether this format suits your property management company. You will receive a first assessment and can ask us any questions.
Rough Strategy and Proposal
We develop a rough strategy based on your target audience, region, and market position. Afterwards, you will receive a transparent proposal with a clear effort estimate, detailing all services in an understandable way.
Campaign Setup
After commissioning, we set up your Google Ads campaigns technically and content-wise. This includes structuring, ad creation, tracking, landing pages if needed, and coordinating all settings.
Management, Optimization, and Reporting
We continuously manage your campaigns, regularly analyze the results, and optimize purposefully. You receive clear reports and always have the opportunity to suggest new ideas or focus areas.

Take the next step now

“Property management companies don’t need online marketing jargon, but results. When property owners search for a management company, they want clarity, experience, and reliability. That is exactly what a Google Ads campaign must reflect. Those who are not visible online get overlooked—even if they are top experts.”
Christian Wagner, Agency Owner

Let’s find out together how your property management company can be found better online. In a non-binding conversation, we will assess whether Google Ads makes sense for your goals and how we can specifically support you.

Questions & Answers

With Google Ads, you can place paid adverts that appear exactly when someone searches for a property management company or a specific range of services (e.g. ‘property management london’). Your advert is displayed prominently in the search results and leads directly to your website or landing page.
It is crucial that the advert matches the search intention and makes it clear why your property management company is the right choice. We ensure that campaigns are targeted at owners, look professional and appear exactly where people are looking for property management solutions.
Yes, smaller property management companies in particular benefit from a clear, regionally focussed Google Ads strategy. This is because owners usually search in their city or region and this is exactly where you can become visible with targeted campaigns without wastage.
Smaller administrations in particular often have a decisive advantage: personal accessibility, short distances and real contacts. This strength can be communicated in a well-designed advertisement and on the target page and is often more convincing than the standardised external presentation of large providers.
Google Ads can also generate relevant enquiries with smaller budgets, provided the setup is right. It is crucial that ads are not only placed, but also continuously monitored and optimised. We show you transparently which measures pay off and which do not.