Google Ads for lawyers and law firms

Want to attract new clients via Google Ads, but not sure how?

Whether you already have campaigns running or are just getting started, many law firms ask themselves similar questions:

When and where does Google Ads make sense?
How much budget should I allocate?
How can I increase the chance of enquiries?
How can I stand out from the competition?

We help law firms become visible online, use Google Ads in a targeted way, and win new clients.

The challenge: visibility in a highly competitive market

Lawyers are not alone in the digital competition:

Law firms compete with other law firms – often in the same location, offering similar services
Comparison websites vie for the same clicks
Automated legal services systematically handle simple cases

Without a clear Google Ads strategy, Google Ads becomes a gamble for law firms – and clients stay away.

What is at stake?

Every relevant Google search without your ad and without a comprehensive acquisition strategy is a missed opportunity:

Clients go to competitors – and their market share grows.
Valuable data and insights are missing to expand your lead.
Inquiries become more expensive because click prices are continuously rising and competition is increasing.
Your law firm remains invisible – and loses visibility among your target audience.

Google Ads can be effective – if the strategy, implementation, and support are right.

And this is precisely where we come in. As an agency specializing in Google Ads, we support lawyers and law firms in the following areas:

Sharpening your law firm's positioning

Successful campaigns don't start with an ad, but with a clear profile: Together, we define your target audience, highlight your strengths, and effectively set you apart from the competition.

Developing a clear strategy for client acquisition

Based on your positioning, thorough keyword research, and analysis of your competitors and potential, we plan a Google Ads strategy tailored to your goals and your law firm's field.

Setting up a professional Google Ads campaign

We take care of all the details—from the right keywords and compelling ad copy to the right landing page and clean conversion tracking.

Use individual landing pages instead of standard websites

Since many law firm websites are not designed to attract new clients, we develop or optimize pages that build trust and encourage visitors to get in touch.

Continuously optimize the campaign

Google Ads is not a one-time project. We continuously test, analyze, and improve with the goal of getting as many qualified leads as possible from your budget.

Keeping track of things

Regular reports and a live dashboard allow you to see what's going on at any time – presented in a clear format that requires no technical knowledge.

We know that your time as a lawyer is precious. That’s why we take care of the details – so you can focus on your clients.

What sets us apart from other Google Ads agencies?

Many agencies promise a lot – but deliver little.
We focus on clarity, honest assessments, and measurable results.
We see our work with law firms as a partnership between equals.

Our success guarantee: If we take full responsibility for your campaign, including the landing page, we guarantee measurable success. If this is not achieved within three months, we will refund our agency costs for setup and support in full. No ifs, ands, or buts.

Holistic optimization

Our goal is not just clicks, but new clients. That's why we optimize the entire acquisition process – from the initial ad contact to the specific inquiry.

Customized solutions

No standard packages. Every Google Ads campaign is tailored to your law firm, your areas of practice, and your goals.

Exclusivity in your region

We do not represent any law firms in your catchment area that compete with us in the same field. With us, you enjoy regional exclusivity – without any conflicts of interest.

Maximum flexibility

No long-term commitment. You can cancel, pause, or adjust the collaboration at any time.

Independent advice

We are deliberately not an official Google Partner – and act exclusively in the interests of our customers.

Complete transparency

The Google Ads account always belongs to you. You can view your campaign results at any time via a live dashboard.

Experience & Focus

We have been working intensively with Google Ads and digital client acquisition for many years. Our proven strategies will help you achieve your goals faster and more efficiently.

Honest communication

If Google Ads isn't right for your law firm—or something isn't working as planned—we'll talk about it openly. No beating around the bush.

Implementation in compliance with data protection regulations

Whether tracking or forms – we ensure legally compliant, GDPR-compliant solutions (e.g., cookie-free tracking with Matomo) and avoid unnecessary risks for your law firm.

So läuft eine Zusammenarbeit ab

Free initial consultation
We discuss your current situation and your goals, and together we determine whether Google Ads is right for your law firm.
General strategy & quote
We draw up a roadmap and provide you with a transparent, non-binding quote.
Setup
We get your campaign up and running – including keywords, ads, landing pages, and tracking.
Ongoing support & optimization
Once the campaign is up and running, we analyze its performance, conduct targeted tests, and develop it step by step. We keep you up to date with regular, easy-to-understand reports.

More visibility. More inquiries. More clients.

Google Ads is not a sure-fire success. Especially in competitive markets such as the legal sector, clear strategies, experience, and honest advice are essential. We not only provide technical support to law firms, but also think through the entire process with them—in a spirit of partnership, transparency, and with a focus on real results.

Christian Wagner, Owner—has been working in search engine advertising since 2008.

If you want to find out whether Google Ads is the right choice for your law firm, talk to us. No obligation, honest, direct.

Questions & Answers

Our setup and support fee is always based on the actual number of hours required for your campaign. This depends, among other things, on the scope of services you require, the complexity of the campaign structure, and the advertising budget you have allocated—because the higher the budget, the more data is available for analysis and optimization.
We will create a customized quote for your law firm that is tailored precisely to your requirements and goals.
Our recommendation for the monthly advertising budget is based on your area of law, your geographical target region, and the competitive situation. We would be happy to provide you with a free potential analysis.
After a free initial consultation or briefing, we develop a customized rough strategy and prepare a suitable offer. Once you approve it, we set up the campaign, design landing pages, and set up tracking. As soon as the ads are live, we take care of ongoing optimization and evaluation.
The entire collaboration is flexible – from the scope of support to the frequency of coordination. Whether you prefer regular update calls or would rather track what’s happening yourself in the dashboard, we tailor our services to your needs.