Google Ads for Tourism

Tailored campaigns for regions, tourism boards and experience providers who want to attract more visitors — measurably and efficiently.

Are people really finding what you offer?

Many tourism providers know: visibility alone isn’t enough. What counts is relevance — and results. But how do you reach exactly those people who are interested in your region, event or experience?

Why are potential guests clicking on other regions instead of yours?
Why do campaigns generate many clicks, but few bookings or inquiries?
How can seasonal fluctuations be managed effectively with Google Ads?
How much impact does the landing page have on your booking rate?

As a Google Ads agency based in Vienna, we help you invest your budget where it makes an impact — with well-planned, results-driven campaigns.

The market is changing — are you keeping up?

Tourism thrives on emotion — and digital efficiency. The competition for attention has intensified. At the same time, traveler behavior and expectations are shifting.

If you’re not measurably visible, you’ll be overlooked — even with a great offer
Generic campaigns get lost in the noise and don’t deliver relevant leads
Search behavior has moved sharply toward mobile devices
Many providers rely on outdated structures and miss new opportunities
Especially in the off-season, digital performance can decide economic success

What happens when Google Ads are poorly implemented?

Google Ads isn’t a plug-and-play tool. If you fail to unlock its potential, you risk more than just wasted ad spend — you fall behind strategically.

Your budget is wasted on irrelevant clicks
The campaign generates no predictable inquiries or bookings
Competitors outperform you — because they advertise more professionally
You lose trust in a tool that could deliver real results

What we deliver — concrete, focused and effective

As an experienced Google Ads agency, we don’t just drive traffic — we create campaigns that truly perform.

Strategic Positioning

We help you present the right offers in the right way — with targeted messaging and a clear value proposition tailored to tourism audiences.

Competitor & Market Analysis

Which regions are advertising with Google Ads? Where do you have a competitive edge? We analyze search behavior and identify opportunities.

Campaign Setup

We build campaigns aligned with your goals — from regional awareness to the promotion of specific events or attractions.

International Campaigns

We manage multilingual Google Ads campaigns for international markets — customized by region, language, and search behavior. Ideal for destinations with foreign visitors.

Landing Page Development

Often, it’s not the ad but the landing page that blocks performance. We design or improve pages to maximize conversions.

Ongoing Optimization

We continuously monitor and improve your campaigns — from keyword performance to conversion rate — so that each season performs better than the last.

Tracking & Measurement

We implement all relevant tracking tools in compliance with privacy regulations, giving you full visibility into what your budget is achieving.

Optional: SEO Support

If you're also aiming for long-term visibility beyond paid ads, we can support your organic search strategy as well.

Optional: Coaching & Know-How Transfer

Want to manage your Google Ads in-house, but need expert guidance? We offer training and strategic support tailored to your team.

Why work with us?

You don’t recognize a strong campaign by its budget — but by its results. We understand the tourism sector and apply that knowledge to make your offer visible and effective.

Industry Expertise

We understand how travelers think — and what makes destinations, boards and experience providers unique. That insight drives our strategy.

Tailored Campaigns

No templates. No shortcuts. We develop campaigns that match your region, your offers and your seasonality.

Holistic Optimization

Google Ads isn’t everything. We look at the full picture: landing pages, conversions, tracking, and strategy — all in sync.

Full Transparency

You stay in control — from budgets and account access to reporting. Our work is open and easy to understand.

Flexibility

We don’t believe in long-term lock-ins. If it doesn’t work for you, you can walk away at any time. No risk.

Independence

As an owner-managed Google Ads agency in Vienna, we work exclusively in your interest — no kickbacks, no conflicts of interest.

Results-Driven

We don’t chase clicks. We focus on outcomes. That means inquiries, bookings, and measurable returns — not vanity metrics.

What working with us looks like

Initial Consultation
We discuss your goals, challenges and past experience — openly and without obligation.
Strategic Outline & Offer
You receive a clear strategic proposal showing how Google Ads can work for you — including transparent pricing.
Campaign Setup
We handle the technical and creative implementation — including all tracking and coordination with your website team.
Ongoing Management & Optimization
We continuously monitor, adjust, and improve your campaigns — with clear reporting and regular check-ins.

Your next step matters

“Tourism marketing isn’t about buying as many clicks as possible. It’s about reaching the right people at the right time — with a message that resonates. Google Ads can do that, if you take it seriously. That’s what we do.”

Christian Wagner, Founder & Consultant

Let’s explore what Google Ads could do for your destination or tourism offer — with clarity, experience and zero guesswork.

Frequently Asked Questions

What does professional Google Ads management for tourism cost?

The cost depends on the scope of the campaigns and the level of support required. We offer transparent, fixed-price models based on your region and goals.
Smaller tourism providers can start with a focused setup, while larger regions or boards usually need a broader strategy.
Either way, your investment should pay off — and we show that clearly in our reports.
Do I need to manage the Google Ads account myself?

No. We take care of the setup and management for you — including landing pages, if needed.
You receive regular reports and have full access at all times.
If you’re planning to build in-house skills, we can also provide strategic coaching and support.
Can Google Ads also promote individual events or seasonal campaigns?

Absolutely. Google Ads is ideal for time-limited promotions such as local festivals, exhibitions, Christmas markets or seasonal packages.
Search ads target users actively looking for events. Display or YouTube ads help spark interest — for example, in nearby regions or neighboring countries.
With the right setup — including a clear landing page and targeted local reach — even short-term campaigns (2 to 4 weeks) can deliver measurable results.
What audiences can I reach with Google Ads in the tourism sector?

Google Ads allows you to target very specific groups based on region, season and interest.
Search campaigns reach users actively looking for travel ideas like “family holiday in Tyrol” or “hiking in the Alps in September”.
Display, YouTube or Performance Max campaigns expand reach — great for inspiring families, adventure seekers, or cultural tourists.
Remarketing can also bring back visitors who didn’t convert the first time.
We help you define your audiences and sharpen your messaging — with data, experience and strategic focus.
How is Google Ads for tourism different from traditional advertising?

Tourism campaigns require precise targeting — by travel date, region and visitor type.
Unlike traditional ads that focus on reach, Google Ads is about measurable action: bookings, inquiries, downloads.
Search behavior is seasonal, and decision-making paths are often long.
Well-targeted digital campaigns save budget and boost performance — especially when timing, messaging and targeting align.

Google Ads for Tourism

Tailored campaigns for regions, tourism boards and experience providers who want to attract more visitors — measurably and efficiently.