Many startups operate under immense pressure: growth targets, investor expectations, limited budgets. Google Ads seems like the perfect solution – but without a clear strategy, it can quickly burn cash. That’s why founders often ask us:
The challenge in the startup market
Startups that want to grow need valid data, a clear strategy, and marketing that delivers fast. Google Ads offers huge potential – but competition is fierce, budgets are tight, and timing is critical.
What happens when Google Ads is poorly executed?
Google Ads can be a growth engine – or a money pit. Poorly planned or managed campaigns can lead to:
Our clients are rarely corporations with unlimited funds – they’re founders, builders, tech teams. We know what they need: reliable results, clean setups, zero fluff.
“In the early stage, Google Ads delivers the first market signals. During the growth phase, it’s about efficiency and control. And when expanding internationally, the right strategy often determines whether new markets succeed or stall. Our job is to give startups the setup they need – with a clear focus on real impact, not gimmicks.”
Christian Wagner, Founder of searchads.agency – working with Google Ads since 2008
It depends on your goals and the phase you’re in. But with as little as €1,000–2,000, you can already run focused tests to gain real insights. The key is clarity: tight targeting, sharp messaging, and meaningful conversions. We help you avoid waste and turn every euro into usable feedback.
Often within days. That’s the power of Google Ads – fast deployment, instant feedback. You’ll quickly see how users engage with your offer, which audiences click, and what converts. And just as importantly: you’ll learn what doesn’t work. That learning is often worth more than the leads themselves.
Both are useful, but play different roles. SEO is a long-term game – perfect if you have time. Google Ads gives you fast, controlled results and allows for structured testing. For startups looking to learn and grow quickly, Google Ads is often the better first step. Studies show that performance campaigns can shape product strategy and positioning, especially in early phases.
Absolutely – if done right. Many of our clients start small, but grow fast because they test smart. The goal isn’t to reach everyone, but to learn who matters. Focused Google Ads campaigns can deliver valuable data early on – insights that drive real business decisions.
We don’t recycle templates. We build campaigns tailored to your startup’s reality – your phase, your goals, your constraints. We think in learning loops, not just click rates. And we’re independent – no hidden agendas, no partner incentives. Just honest work, focused on outcomes.
Yes. We work transparently and document everything. If your team wants to run campaigns in-house later, we’ll prepare the handover – including coaching and support. It’s a great option for startups aiming to build internal capabilities over time.
Yes. We help startups grow beyond their home markets – whether that’s the DACH region, UK, or US. With localized strategies, language variants, and market insights, we make sure your message resonates where it matters most.
We are a Google Ads Agency based in Vienna and we help our customers to generate quantitative economic success with their search advertising. We do the complete management of search campaigns, help to optimise existing Google Ads campaigns and set up lead-optimised landing pages for Google Ads campaigns.
searchads.agency | Google Ads Agentur Wien
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