Google Ads for Service Providers

More inquiries, visibility, and growth through effective search engine advertising (SEA)

Are you a service provider facing the challenge of winning new clients and achieving sustainable business growth? Many B2B and B2C service companies know the issue: daily operations take up most of the time, while client acquisition often gets left behind. The following questions arise:

How can potential customers be reached at the exact moment they are actively searching for your services?
Which strategies are truly effective to stand out from the competition?
How can the marketing budget be invested so that it directly translates into qualified inquiries and new contracts?
Is there a way to scale business without relying solely on referrals?

As a SEA agency, we help you answer these questions. With a smart Google Ads strategy, we ensure your services are found by the right clients at the decisive moment.

The challenge in the service provider market

The service sector is usually highly competitive. Competition is often strong, and potential customers are overwhelmed by the flood of offers. Without visibility, you practically do not exist. It is no longer enough to deliver a good service. The key is to capture the attention of your target audience and build the trust that is essential for a purchase decision.

High competitive pressure: Many service providers offer similar services. The battle for top positions in search results can be intense.
Complex decision-making processes: Choosing a service is often not a quick decision. Customers research, compare, and gather information before sending an inquiry.
Trust building is essential: Services are intangible. Clients must be confident the provider will deliver what they promise. This requires targeted communication that builds trust.
Digital presence as a must: Without strong online visibility, especially on Google, many companies get lost. Referrals alone are rarely enough to secure continuous growth.
Difficult scalability: Traditional acquisition methods such as cold calling or networking events are time-consuming, hard to scale, and often ineffective.

What’s at stake?

If Google Ads campaigns are not implemented professionally, the consequences can be severe. Without a solid strategy, your marketing budget fizzles out without measurable results. You spend money but see no new inquiries. That is not only frustrating but also puts your company’s growth and future viability at risk.

Budget waste: Without professional management, your ad spend is quickly lost to irrelevant clicks and non-converting keywords.
Missed business opportunities: Potential customers actively searching for your services end up finding your competitors. You lose qualified inquiries before you even get a chance to speak to them.
No sustainable growth: You remain dependent on referrals and stagnate in day-to-day business instead of scaling with a steady flow of new client inquiries.
Weak data foundation: Without proper tracking, you don’t know which campaigns truly work. You lack the basis for data-driven decisions and effective marketing optimization.

How we help you with Google Ads / SEA

We are a Google Ads agency based in Vienna, specialized in helping service providers grow online. Our approach is holistic. We don’t just create campaigns; we develop a comprehensive strategy tailored to your individual goals. From the first analysis to ongoing optimization, we are your partner for sustainable success.

Strategic positioning & competitor analysis

We start with a detailed analysis of your offering, your target group, and your competitors. This helps us identify what makes your service unique, how you can differentiate yourself, and where you can score as a business.

Professional campaign setup

We build your Google Ads account from the ground up. We create a clear account structure, write compelling ad copy, and select the right keywords. Our focus is on high relevance to keep click costs low and maximize lead quality.

Holistic campaign management & optimization

EA campaign is never static. As your SEA agency, we continuously monitor the performance of your ads and make ongoing adjustments. We optimize all key parameters to increase efficiency. This way, your campaigns steadily improve, and your results grow.

Development of targeted landing pages

Even the best ad is worthless if the landing page does not convert. We design or optimize campaign landing pages, perfectly aligned with user intent. They include all necessary information and clear calls-to-action to turn a click into a qualified lead.

Comprehensive tracking & reporting

Transparency matters to us. We set up reliable tracking so you can see exactly which campaigns generate calls, form submissions, or other actions. You receive regular reports with clear metrics and explanations and have access to a live online dashboard with real-time data at any time.

Optional: SEO & Bing Ads

We think beyond Google Ads. To expand your reach, we can also integrate Bing Ads. If desired, we support you with search engine optimization (SEO) to increase organic visibility and build a strong long-term digital presence.

Advantages of working with our Google Ads agency in Vienna

Why choose us as your Google Ads partner? We offer not only technical expertise but also a deep understanding of the needs of service providers. We work result-driven and transparent, so you always know what you are getting for your investment.

Google Ads success guarantee: If we set up and manage your campaign including landing page optimization, we guarantee measurable results within the first three months. If not, we fully refund our agency fees for setup and management. No conditions attached

Industry expertise

We know the challenges and opportunities in the service sector. We understand how important trust and credibility are and how to translate them into effective online marketing strategies. Our focus is on generating high-quality leads that convert into real clients.

Individual strategies

Every service provider is unique. We don’t create standard solutions but develop a tailor-made Google Ads strategy for your specific goals and target audience.

Holistic optimization

We optimize the entire process from search query to inquiry. By refining keywords, ads, and landing pages, we ensure maximum budget efficiency and smooth interaction of all campaign elements.

Full transparency

You retain full control over your account, data, and budget. We disclose every step, work without hidden dependencies, and build a relationship based on trust and equality.

Flexibility

We work without long-term binding contracts and adapt to your needs. This gives you freedom of decision at all times and ensures we remain a partner by conviction, not obligation.

Result orientation

We don’t measure success by impressions or clicks but by inquiries and contracts. Every campaign is optimized for real business results. Your ad spend remains an investment in growth, not just an expense.

How our collaboration works

Our process for search campaigns is clearly structured and designed to deliver measurable results quickly and efficiently. From first contact to ongoing management, we follow a proven plan.

Free initial consultation
We start with a non-binding call to get to know you and your business. We discuss your goals, challenges, and past marketing efforts to make an initial assessment.
Strategy & proposal
Based on the first conversation, we create a rough strategy. We show you how we would set up your Google Ads campaigns and highlight the potential we see. You receive a transparent proposal listing all services and costs.
Setup & launch
Once you decide to work with us, we move into implementation. We set up the account, create campaigns, develop landing pages, write ad copy, and implement tracking. After your approval, the campaigns go live.
Ongoing management & optimization
Our real work starts after the launch. We continuously monitor campaign performance, analyze data, refine keywords, adjust bids, and optimize ads. This ensures your campaigns improve steadily, and you get the best possible ROI from your budget.

Your next step

“Many service providers know that Google Ads are essential for growth but struggle with the complexity. It’s not about simply running ads but about developing a strategy that meets potential clients where they are. We see ourselves as sparring partners who take marketing into our hands so that our clients can fully focus on their core strengths again.”

Christian Wagner, Agency Owner & Google Ads Expert since 2008

If you would like to know whether Google Ads makes sense for your service company, let’s talk. Non-binding, honest, and transparent.

Frequently Asked Questions about Google Ads for Service Providers

One of the biggest advantages of Google Ads is speed. Unlike search engine optimization (SEO), which often takes months, we can launch your ads within just a few days. First clicks and inquiries are usually visible within the first weeks. However, the true strength of Google Ads unfolds after a certain learning phase. During the first 30 to 60 days, we focus on optimizing the campaigns, excluding irrelevant keywords, and refining the ads so that they deliver the best possible results.
The required budget strongly depends on your industry, target audience, and competition. There is no one-size-fits-all answer, since click prices vary from keyword to keyword. More important than the budget itself is how efficiently it is used. We often start with a moderate test budget to gather initial data and gradually optimize the campaigns. Once we see which strategies work, we can scale the budget in a targeted way to increase your reach. One of our core tasks as a Google Ads agency in Vienna is to identify the optimal budget for your goals and allocate it as efficiently as possible, ensuring that every euro counts and results in qualified inquiries.
Transparency is a cornerstone of our work. You always have full access to your Google Ads account, since it fully belongs to you. Advertising costs are billed directly by Google, giving you absolute clarity about your expenses. We provide you with regular reports that clearly and understandably present all key metrics such as clicks, costs, impressions, and conversions. This way, you always know exactly what you have invested and what results have been achieved. We are convinced that a trustworthy partnership can only be built on openness and regular communication.