Google Ads for Psychologists

Professionally set up Google Ads campaigns strengthen the professional image of your psychological practice. We understand the special ethical requirements of the industry and ensure that:

• All ad texts are formulated seriously and trustworthily
• The target group is addressed sensitively and respectfully
• No empty promises are made or healing successes guaranteed
• Your advertisements meet the ethical guidelines of psychotherapy chambers
• Compliance with medical advertising law is guaranteed
• Advertising and therapeutic ethics remain compatible

The goal is to build trust and generate qualified therapy inquiries, not cheap clicks. We work exclusively with methods that strengthen your practice’s professional reputation and respectfully address potential clients.

You’ll see the first clicks on your ads on the day the campaign starts. You can normally expect first qualified therapy inquiries within 2-3 weeks, often it goes even faster.

However, the full effect of campaigns only unfolds after 2-3 months of continuous optimization. During this time, we collect sufficient data to precisely target campaigns to your target group and reduce costs per inquiry. This phase is crucial for long-term stable results.

Important to understand: Google Ads is not a one-time setup, but an ongoing optimization process. Eventually, the campaign usually settles at a certain performance level that must be maintained through continuous support and adapted to market changes as needed.

The protection of personal data is of utmost importance in the psychological field. When setting up and managing your Google Ads campaigns, we strictly adhere to applicable data protection regulations. Personal data is not collected or evaluated. We only use anonymized, aggregated data to measure campaign performance. No conclusions are drawn about individual users or their psychological concerns. Tracking is limited to general behavioral data like clicks, views, and conversions.

Quite the opposite. Professionally set up Google Ads campaigns strengthen your psychological practice’s professional image. It’s important that ad texts and landing pages are formulated seriously and trustworthily. We emphasize that the target group is addressed sensitively and respectfully. No empty promises are made or healing successes guaranteed (which is also legally not allowed). We ensure that your advertisements meet the ethical guidelines of your professional associations and Google’s advertising guidelines.

A one-time setup is only the first step to success. Google Ads is a dynamic system that constantly changes. Google’s algorithm adapts to user behavior, and your competition doesn’t sleep. A campaign that works well today can lose efficiency tomorrow if search habits or competitors’ ads change. Without continuous support and optimization, your initial investment quickly fizzles out. Ongoing support ensures that your campaigns stay current and you get the best possible result from your advertising budget.

The frequency of analysis and optimization depends heavily on your budget size and the amount of data generated. We typically perform monthly optimizations. With smaller budgets that generate less data, longer intervals like every two months or quarterly can make sense to gather enough meaningful information for optimization. Regardless of the interval, the goal is always the same: We use collected data to continuously improve campaigns, attract the right clients, and reduce your costs per therapy inquiry.

As a psychologist, you must observe medical advertising law, which prohibits certain advertising statements. We know these legal frameworks and ensure that all ads and landing pages are compliant. Permitted advertising statements focus on your qualifications, methods, and accessibility, while healing promises or advertising specific medical treatments are prohibited. We work closely with you to develop legally compliant yet effective communication.

Google Ads gives you full control over the number of incoming inquiries. The daily budget can be adjusted at any time or campaigns can be temporarily paused when your capacities are exhausted.

Additionally, we can set ads to run only at certain times or on certain weekdays. Many service providers use this flexibility to optimally control their workload while still continuously gaining new clients without becoming overwhelmed.