Google Ads for Property Developers | Real Estate Marketing that Delivers

More qualified leads for your real estate projects

Property developers under pressure to sell

Your new project is fully planned, permits are in place. But how do you reach serious buyers or investors efficiently? Those who gain visibility early in the sales process gain a clear competitive edge. Still, many developers are left with fundamental questions:

How can we ensure our projects appear prominently on Google?
How do we reach people actively searching for property right now?
Is Google Ads worthwhile for high-value real estate?
How do we avoid wasted ad spend and irrelevant traffic?

We help property developers use Google Ads strategically to market projects effectively and attract qualified buyer inquiries.

Market challenges in real estate marketing

Real estate marketing has changed. Prospective buyers now research online, compare listings in seconds, and expect relevant information immediately. For developers, visibility alone is no longer enough. If you’re not present at the right time in the right place, faster competitors win.

Rising competition in new developments
Many regions are saturated. Developers face competition not only from other builders but also from established brokerage networks.
Information overload on platforms
Standard listings on property portals often go unnoticed. Your project needs to stand out to attract attention.
Declining reach of traditional channels
Print ads, billboards, and flyers rarely reach active buyers or serious investors today.
Limited digital expertise in sales teams
Many internal teams lack the resources and experience to manage Google Ads efficiently.
Higher expectations from modern buyers
Buyers expect professional websites, clear messaging, and quick answers to project-specific questions.

What’s at stake?

Skipping digital visibility or relying on a poorly managed Google Ads setup can cost more than a few clicks. Delays in sales can create cashflow issues. Inefficient campaigns drain budget and reduce margins. Poor execution can damage your brand.

Lost time in the sales process
Every month without buyer interest means costs – through financing, missed income or tied-up capital.
Low-quality leads
Unfocused campaigns lead to irrelevant inquiries. Your sales team wastes time and loses momentum.
Wasted ad budget
Without a clear strategy, ad spend evaporates in clicks that never convert.
Loss of credibility
Unprofessional ads or poor landing pages can create the impression that your project is risky or unpolished.

What we offer

We build and manage Google Ads campaigns tailored to real buyer demand and your sales goals. No templates. No shortcuts. Every element is tailored to your project and your go-to-market strategy.

Strategic positioning

We define your target audience, USPs, and market context. That forms the basis for messaging and campaign setup.

Competitor research

We analyze how similar projects market themselves, what keywords they target, and how they appear online. We then position your project to stand out.

Campaign setup

We build campaigns from the ground up: keywords, ad copy, geo-targeting, bidding strategy. Designed for efficiency and control.

Project landing pages

If your current website is not ideal for lead generation, we create focused landing pages designed to convert.

Ongoing management and optimization

After launch, we track performance, adjust bids, refine keywords, and optimize copy to maintain strong results.

Reporting and insights

We deliver clear, actionable reports without overwhelming you with data. You also get access to a live dashboard to track results in real time.

Conversion tracking

We implement technically clean, reliable tracking so you know exactly what your campaign is delivering.

Optional: SEO for real estate developers

Want to build long-term visibility as well? We optimize project pages for Google organic traffic.

Optional: Google Ads Coaching

If you want to manage campaigns in-house, we provide coaching and strategic guidance to build internal capabilities.

Why work with us

Effective Google Ads for real estate requires more than clicks and keywords. It takes real market insight, strategic thinking, and accountability for performance. That’s what we bring to every project.

Our guarantee of success: If we set up and manage your campaign completely – including the landing page and ongoing optimisation – we guarantee measurable results within three months. If these fail to materialise, we will reimburse our agency costs for setup and support. Without discussion.

Industry experience

We understand the realities of real estate development. Our knowledge comes from hands-on campaigns, not theory.

Performance mindset

We focus on results – not impressions, not clicks. Only qualified inquiries and actual sales count.

Tailored strategy

Each project has unique conditions. We don’t apply templates. We build campaigns that reflect your specific goals.

Holistic approach

We see ads, landing pages and user behavior as one system. That’s what drives results.

Transparent collaboration

You have full access to accounts, numbers, and reports. We explain every step so you stay in control.

Flexible support

Whether you need launch support or long-term campaign management, we adapt to your timeline.

Independent and objective

As a Google Ads agency based in Vienna, we work only in your best interest. No hidden fees or platform obligations.

Our process: step by step

Initial consultation
We discuss your goals, timeline and target audience. We assess whether Google Ads is the right fit and what potential we see. This call is free and without obligation.
Strategy and proposal
We develop an initial strategy and create a custom offer. It includes scope, budget, targets and timeline. You decide whether to move forward.
Setup and implementation
Once approved, we set up your campaigns from scratch. This includes ad account, structure, copy, landing pages, tracking. Everything is focused on measurable performance.
Management, optimization, reporting
After launch, we monitor your results, adjust budgets and ads, and report performance clearly. We fine-tune strategy as needed to ensure long-term results.

Take your real estate marketing to the next level

“In the property sector in particular, it is clear that those who are digitally visible sell faster. Property developers don’t need reach, they need specific enquiries from suitable buyers or investors. This is exactly what we focus every campaign on – focussed, comprehensible and with an entrepreneurial eye.”

Christian Wagner, owner of searchads.agency, has been working with Google Ads since 2008

Let’s explore what Google Ads can do for your real estate project. One conversation is often the first step toward faster, smarter project marketing.

Häufige Fragen & Antworten

Google Ads is not a miracle cure, but in many cases, it’s one of the most effective channels for real estate marketing. Especially when time is short and you need to place your project on the market quickly, search ads can make all the difference.
Unlike traditional media, Google Ads reaches people who are actively searching for property – often with serious buying intent. Campaigns can be targeted by region, price range and buyer type.
If you are working on a high-value development where every month without leads costs money, Google Ads is worth considering. Execution, however, is key. Poor campaigns with unclear messaging or irrelevant targeting will not deliver results.
That depends on your location, competition, and sales objectives. For a smaller residential project in a mid-sized city, a monthly ad budget of €1,000 to €2,000 can already deliver solid results.
Larger projects or highly competitive markets often require a higher budget. But spending more doesn’t guarantee success. A well-structured campaign with proper targeting and an effective landing page can outperform a higher-budget campaign that lacks strategy.
We help you find the right budget based on market conditions and your goals, with transparency and efficiency in mind.
We are not a creative agency. We are a performance-driven Google Ads agency focused on results. That means we work with data, not assumptions.
In real estate marketing, image campaigns are rarely enough. What property developers need are high-quality leads and measurable success. That’s why we build campaigns with clear targeting, relevant ad copy, and effective landing pages.
As a Google Ads agency based in Vienna, we remain fully independent and transparent. No hidden commissions, no long-term contracts. You stay in control at all times.
Yes, combining Google Ads with property platforms can be highly effective. Buyers rarely use just one channel. They research on Google, browse listings, compare prices and revisit websites multiple times before making contact.
While real estate platforms provide passive exposure, Google Ads actively targets people during the decision-making phase. The two approaches complement each other and help cover the full buyer journey.
We often build campaigns that support and extend your portal presence. For example, Google Ads can drive traffic to your own landing pages, highlight unique selling points, or use retargeting to re-engage visitors who already viewed your project.
This approach gives you more control over messaging, budget and lead quality – and makes your real estate marketing more resilient and scalable.