More visibility. More leads. More business clients.
Whether you offer IT services, sell SaaS products, or develop custom software – many providers face the same questions:
The challenge: Few clicks, high value
In IT and software sales, one good lead can mean significant revenue. At the same time, the sales cycle is often long and the search volume low.
Without a clear strategy, budgets are wasted – and leads miss the mark.
What’s at stake?
If your campaign isn’t professionally planned, managed, and optimized, it’s unlikely to succeed.
“In IT sales, one strong lead can make the difference. As your agency, we’re committed to making sure your Google Ads budget delivers measurable ROI, greater efficiency, and real revenue.”
Christian Wagner, Founder – working with search engine ads since 2008
In B2B, customer acquisition is more complex than in B2C. Decision-makers rarely search for “IT provider” – instead, they search for specific issues (“ERP system outdated”) or solutions (“document automation for SAP”).
We build campaigns around real-world search behavior – using keywords focused on pain points, solution types, and industry-specific terms.
We also write ad copy that builds trust and encourages conversion (e.g., “Request demo”, “Book consultation”).
The landing page must then continue this messaging and be designed for decision-makers. That’s how we attract qualified leads – no waste, no guesswork.
Both channels are powerful, but they serve different purposes.
Google Ads targets users with clear intent. That means decision-makers are actively looking for solutions – whether for IT security, custom software, or systems integration. These searches are extremely valuable and often close to a conversion.
LinkedIn Ads, by contrast, are more of a push channel – great for brand awareness and building initial interest, especially when search volume on Google is low.
For many IT firms, the best results come from combining both: Google Ads for high-intent leads, LinkedIn Ads for retargeting and brand exposure.
Many IT-related keywords are too niche for high-volume strategies.
Still, they can bring high-quality leads – if used right.
We group low-volume keywords into smart campaign structures, use exact match types, and integrate them into retargeting efforts.
We also write precisely tailored ads and build matching landing pages to maximize relevance and minimize waste. Plus, we regularly review search term data to identify new opportunities. Even in small markets, this approach delivers measurable, qualified leads.
In B2B, quality trumps quantity.
We go beyond clicks – analyzing the full funnel from first ad impression to CRM lead.
Together with your sales team, we define what qualifies as a valuable lead (e.g., company size, industry, decision-making authority) and tailor the campaign accordingly.
Landing pages, forms, and CTAs are carefully crafted to filter out irrelevant inquiries. For many clients, we also build lead review loops – helping you and us identify which leads drive real revenue, and how to improve lead quality over time.
We are a Google Ads Agency based in Vienna and we help our customers to generate quantitative economic success with their search advertising. We do the complete management of search campaigns, help to optimise existing Google Ads campaigns and set up lead-optimised landing pages for Google Ads campaigns.
searchads.agency | Google Ads Agentur Wien
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